SEO can sometimes be a little complex, especially for people who are unfamiliar with digital marketing. When shopping for an SEO service, you’ve probably come across a few different companies, all of which claim to be the best at SEO. Although each company talks about their services, it still might be difficult to tell what they really do behind the scenes.
In this article, we’ll attempt to answer two of the most common questions about SEO firms: what exactly is an SEO company? And how does an SEO company work?
SEO companies ideally offer search engine optimisation services to businesses and websites in order to help them increase their rank in the search engine result pages (SERPs) and improve their online visibility.
SEO encompasses different processes that make a website more attractive to search engines. As such, if your website has been properly optimised for the search engines, the more likely it is to rank on the first page of search engine results for the phrases and keywords relevant to what your business is offering.
One key benefit of hiring an SEO company is that it employs a number of experts in different areas of SEO. These experts will help perform a range of specialised services, such as developing an SEO strategy tailored to your site, auditing your site, and implementing the ideal tactics that will help you achieve your marketing goals.
Ideally, the SEO company should treat your site as if it were their own. As such, they will make decisions about the SEO of your website to not only maximise your return on investment,but also help your business meet its goals. This means that the company will look at your website from every angle to make sure that you get the most out of their search engine optimisation services.
A good SEO company should include the following services in their contract:
Although the major search engines generally stress that you should design your website for the users and not the search engines, you have to design yours properly so that the search engines can easily read it for you to get those users in the first place. Some of the things the SEO firm should look for include:
When all of the technical components are properly taken care of, the next step is content analysis.
Checking out the content published on your site can help to diagnose any issues related to:
Keep in mind that content is one of the most important things you can have. It’s what attracts visitors and eventually converts them into leads. A good SEO company will perform a keyword analysis and find the best opportunities for you to rank higher in searches and attract more customers.
A huge part of your SEO success depends on factors off your website, such as online directories, industry blogs, review sites, and more. If you’re popular online or get lots of excellent reviews from your past customers, it’ll be quite easy to rank for your valued keywords. However, most small businesses are not that popular, and tend to have a number of negative reviews.
As part of the SEO service, the company should work to find the mentions of your business across the web and come up with ways to alter them for your benefit. In case there are negative reviews, they should at least show you how to respond to them and make amends with the client. The goal here is to have a reputable online presence.
Sometimes, the structure and code of your site might need some minor tweaks. Some of the common tweaks include:
Content is still king. To keep driving traffic to your site, you need to consistently create new content and optimise the existing pages. The SEO company will help you to:
The company will also work to: