Social media is one aspect of the search engine optimisation and internet marketing world that many people have a tendency to overlook. If you fall into this category, you may not realise that ignoring social media can have a massive impact when it comes to ranking your website in the search engines in 2018, and, moving forward. Therefore, it is important for you to understand the impact social media has on websites and how they rank.
Let’s take a look now in a little more detail at how SEO and social media work together when it comes to ranking your website with search engines.
Several studies have been conducted on this subject, one of which was published by Hootsuite, which found that articles published on social media platforms tend to do better than those that are not published on a social media type of platform. What this means is that articles that are published on social media platforms like Facebook and LinkedIn, as well as Twitter, tend to do better. In fact, you will notice that when people search for certain terms, social media posts actually rank on the first page of Google due to the power of social media.
This also means more real people, not just the search engine spiders, get to see the content. As a result, more people will get to see the content and therefore, the rankings will increase a result. This happens because people will be led to your website via the links you include in your article that is posted to social media. In most cases, it has been proven that when people see an article on social media, they have a tendency to click the links to your website that are included in articles posted on social media.
Having an influence on the decision that people make is something that can happen when your website is ranking high on search engines. People like to link to good quality content and when they are doing this, it helps you in ranking higher because these people are linking to what could be viewed as an authority site.
While people may not think about this at first, it’s important to realize these links are coming without you necessarily asking people to link to your site. What this means is that you fall under the guidelines from Google, and other search engines, which stipulates that these links, and ultimately the content, receive favourable treatment when it comes to ranking your website. This is because your content is being shared by third parties, which adds an enormous amount of credibility to the content.
This means that people are searching for, and sharing, your content naturally and that is exactly what the search engines want to see which is why they reward you with a higher ranking as a result. Not to mention, since this is coming from someone who more than likely follows your page on social media, the chances are high that they are also in the same niche, which will add even more weight on the backlink.
Good quality links/content is another factor that people like when it comes to social media. With so much information to sift through on the internet, people prefer good quality backlinks instead of having to trawl through thousands of little to no quality links to find what they are looking.
In order to make sure that people reshare your content, you need to make sure that all the content you produce for social media is top quality. When you are putting out quality information, it will take on a life of its own and start to go viral, which will lead to even more links coming to your website.
This is the key and is going to have a huge impact on SEO in 2018 and in the future. When people are posting their links in an article format onto social media, it’s important to understand that you could be getting a link from a website that is frequently crawled. Further to this, this information may not just be crawled on a regular basis, but it is often indexed quicker as well. This, in turn, makes it easier for people to start ranking higher in the search engine results pages. This means you will get to enjoy more frequent hits and also have your website indexed even faster by linking to quality content and websites.
The bounce rate is another factor that not many people consider in SEO, but some studies have been conducted on this. By clicking on the third result on the search results page with 500 users, and staying on the page for a minute, versus clicking on the top result and leaving immediately, the top result was actually replaced by the third result. This is because the bounce rate for the first result led the search engine to believe they had the wrong content listed as the top result. After the experiment was completed, the results flipped again the next day. When people access a website via social media, the bounce rate tends to be lower because the user is going to read an article they are actually interested in.
Understanding the impact that social media can have on your SEO is a good thing. However, a lot of people don’t understand this impact and never couple the two together. When people fully appreciate and understand the impact that social media can have on the SEO work they are doing, they will realise that this is something they need to concentrate on improving. By understanding this, it will be easy for them to understand how this type of marketing will not only help them out, but also reduce the amount of work they have to do on a regular basis.