How much do you spend on your monthly paid search ads? How much is your return on investment? Are you able to track and record any direct revenue from a client that clicked your PPC ad?
These are some of the questions we ask new clients who come to us for help. Sure, there is a wide array of tools that you can use to track impressions, partial actions and even conversions.
However, these tools often lack the ability to connect clicks from ads to direct ROI. This is why we tell our clients to set up a dedicated phone line for their PPC campaigns. You cannot consider all leads or calls as conversions. Doing so generates inaccurate information that, while it gives you a false sense of accomplishment, eventually leads to business failure.
Use tools like Google’s website call conversions. This is effective at linking calls made from your landing page, the keyword search and the ad campaign to your ad copy so you can have the data.
You should also setup criteria for filtering all calls from those that truly result in conversions. This way, you can directly track your expenses and measure your success.
The criteria should include geographic location of call, duration of call and repeat business calls. Or maybe you can create a series of actions that will qualify as conversion.
Doing this enables you to keep track of your conversion rate as a result of your PPC ad campaigns.
However, if you don’t have the time to do all this, we can help you set up your call tracking tool. That way, you can accurately measure the returns from your paid search campaigns.
At eTraffic, our team of PPC experts have been helping many businesses generate a healthy ROI from their search campaigns. We can do the same for you.