Outsourcing your social media optimisation (SMO) tasks is not the easiest of decisions for many people or businesses to make. The truth is that no one knows your business more than you and having its functions in the hands of other people could spell disaster.
On the flip side, however, you might not have the time to manage every notification that pops up, and this is where the importance of outsourcing becomes evident. It is unfortunate that a lot of businesses often think they are doing social media appropriately, but in reality, they aren’t.
In the past decade, social media has been found to effectively shape the manner in which people across the globe communicate and live their daily lives. This idea is exemplified by the fact that more than 2.4 billion people use social media. Owing to its popularity, it has been found to be a valuable and cost-effective way to establish and maintain business relations.
There are also thousands of social media applications present in the modern-day marketplace. So the question remains, how do businesses, especially the small businesses, stay on top of managing their social media presence as well as engaging their target audience? Outsourcing social media optimisation is the easiest way to stay abreast with your social media presence, and it comes with several merits.
Here are the main reasons why you should outsource your social media optimisation to a specialist company like ETRAFFIC.
Social media optimisation encompasses real-time marketing and responses, yet based on industry reports, close to 90% of social media queries go unanswered by brands, and this results in customers going to competitors. This implies that you cannot afford to take a break from social media just because your social media manager is on vacation or you had a weeklong expo. It also implies that you cannot be selective with what you reply to. People are always waiting and need immediate responses. A majority of businesses launch social media pages without a clear strategy. They start strongly enough only for their social media page to become a ghost town.
By outsourcing your social media to a specialist company, you will be covered during holidays, weekends, and evening hours. At any time of the day, all aspects of your SMO campaign will be monitored and attended to. It is important to note that time is money and SMO takes quite some time to gain ground.
For you to get the most out of your social media optimisation efforts, you will need to utilise the services of a knowledgeable individual who can run all your campaigns and create your social media posts.
All the same, being knowledgeable is not sufficient, and the person you hire should be supported by others who have vast experience in the various sectors or with multiple channels, who can combine efforts to create an effective digital marketing strategy.
Unfortunately, there are a number of smaller businesses who are not in a financial position to dedicate a full time team to manage all their social media activity. When you outsource your social media optimisation services, the manager running your campaign will also receive the support of other professionals in the same space.
This means that you will have experts handling all matters SMO, and as you probably know, this could be a huge plus for your business.
A good social media manager could cost you in the range of 25,000 to 30,000 Australian dollars annually; they will have a degree or qualification in social media management, have several years of experience, or have specific expectations from you.
For instance, collecting content and copy for your SMO campaign may require many hours of work. There are obvious benefits of having the ideal individual doing it for you if you can afford to pay them. However, there are numerous aspects to hiring the right individual which means the chances of getting things wrong could be quite high.
How sure are you that they will be competent enough at managing your social media optimisation campaigns?
If you decide to outsource your social media optimisation, you are not just guaranteed a professional conversant with all the ins and outs of social media but also get one for less money as opposed to hiring a dedicated member of staff.
What’s more is that this individual will be supported by a team, so for less, you will get more in return.
As earlier mentioned, there are hundreds of unique social media applications currently available, some of which have remained dominant for years. A sole marketer will definitely find difficulty in researching the latest social media trends while carrying on with their daily activities.
It is difficult for an individual to single-handedly attend to all aspects of social media optimisation. Social media management companies, on the other hand, are not focused on a single individual but have their tasks spread over various members of staff who all contribute their input. Specialised social media companies usually have proven strategies and procedures which they have developed over the years.
An experienced social media optimisation consultant will know the number of posts to send out at optimised times, the right practices for multiple platforms, and the best content to place on sites. They are also flexible and could change processes and strategies if the need arises.
All methods are usually monitored, tweaked, measured, and tested on a weekly basis and continually developed to make sure you get the best performance from the efforts of your consultant.
There has always been the misconception that social media and all aspects of social media management are exclusive to large companies that have huge budgets.
However, the truth is that thousands of small businesses now benefit from using social media, with most of them outsourcing their social media management. After exploring the few benefits of outsourcing your social media optimisation campaigns, it is our hope that you understand that there are numerous tangible benefits your business can reap.
If you want to arrange a meeting and get a free social media optimisation consultation, get in touch with us to book a session by contacting us at 1300-887-151 today. We have different packages, and we can tailor one to meet the needs of your business.