HOW CAN YOU ADAPT YOUR MARKETING STRATEGY AMIDST COVID-19

The COVID-19 pandemic has changed the world overnight. Business-wise, now more than ever, you really need to think on your feet.

Right now it is sink or swim - there is no middle ground.

You either adapt to the sudden change that confronts not just you, but the whole world, or you will find yourself closing up shop.

Although the government has released some stimulus packages to assist lower-income earners and small to medium-sized businesses, COVID-19 still pretty much has us all by the throat.

It has never been more important to keep businesses running, not just for you, the business owner, but for your employees and your clients who rely on your products and services. It is time to think on your feet and innovate.

It is time to adapt your marketing strategy by talking to people while they’re isolated at home. If your customers can’t come to you, then you need to go to them! Where there’s a will, there’s a way!

Here’s how we can help you
navigate the challenging times we are living in right now:

Auditing Your Current Marketing And Business Processes

The world we knew a month ago is no longer the same. There is nothing we can do but adapt with the times, and so should your business. COVID-19 has forcibly made a lot of business and marketing processes virtually obsolete.

This is where we can help you navigate these changes and update your business processes and marketing strategies to keep up with these rapid and constant changes.

We begin by documenting questions, concerns or uncertainty your consumers and potential customers have with regards to your business and with the whole consumer experience in general. We then audit your products and services to find new opportunities in the market.

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We will look at what marketing methods you have in play, what campaigns are working, and which are not, and which audiences are most responsive right now. Based on that, we will develop a strategy designed to increase sales and consumer loyalty.

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With that in mind, we will help you rebrand and reposition your marketing strategy across the board. We will also streamline your marketing platforms in line with it – ads, emails, website, etc. We will give your brand a complete overhaul if needed.

Adapting Your Brand

Reaching out to your customers and potential clients needs to change. You simply have no choice. Communities are in lockdown and people are forced to stay at home, in front of their computers and TVs. Therefore, you need to talk about what they are experiencing TODAY.

You should be able to relate to what they are going through right now. Your products and services need to be able to fulfil what they need or want RIGHT NOW.

Growth Marketing Campaigns

We use our fluid approach to growth marketing to test offers and audiences. We then use this information to find out what is working best so we can scale it to your advantage.

Today more than ever, the need to keep up to date is essential. Adapt or get left behind.

Fluid Marketing is our unique approach to driving digital growth. You get a dedicated digital growth team that can navigate between media channels to build up a strong online presence for your business.

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With the world in lockdown, a strong online presence is your key to survival. Business continuity is crucial during this challenging time. You need to not just keep your business afloat but keep it thriving during and after the COVID-19 pandemic.

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Whether you like it or not, you will be forced one way or another to change the way you have always done business.However, this is not a bad thing.

In every adversity comes an opportunity and by adapting your business approach to the current situation, you may actually thrive not only in the short term but also well into the future.

How Quickly Can You Adapt?

The COVID-19 pandemic has turned the world upside down. Even some of the most effective and most reliable marketing strategies from the start of 2020 no longer work today.

Whether you like it or not, your business needs to adapt to what the world demands of you TODAY. The future of your business depends on how fast you can adapt to these rapidly changing times. If you don’t know how to adapt, we are here to help.

The COVID-19 crisis will not last forever however, some things will never be the same again. It’s important that you don’t just survive this crisis, but you come out stronger when this is all over.

You need to think on your feet and adapt TODAY or risk losing your business. It’s time to act now! Protect your business.
Call us today and let’s make it happen, TOGETHER.

Call us today
Stories that inspire you

The work you have done for LTKI in the last 2 months is beginning to deliver great rewards. Our lead flow is far better than it has been for a couple of years, especially at this time of the year. Given we have had over 20 sales inquiries since mid- April, (when everyone thought the world was coming to an end), it is clear that whatever you guys are doing, just keep doing it. Particularly when the website is not even complete yet. Needless to say, it’s now our job to convert those inquiries into sales, but certainly your efforts are very much appreciated.

Rex Hirst, Managing Director

LET'S TALK KITCHENS & INTERIORS

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Hi everybody, I’m Tilly Rexhepi, general manager of Retreat Caravans. I’m here today to tell you how ETRAFFIC has impacted our business. So prior to ETRAFFIC, we have no marketing campaigns. A lot of our marketing was through word of mouth, which for us, obviously got us so far. But I guess to keep up with the game we need to, I guess, bring the game. That we did with Cameron Francis and his team at ETRAFFIC.

Tilly Rexhepi, General Manager

RETREAT CARAVANS

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Hi, I’m Nala. I take care of Marketing and Design for Ekologix. The great thing with our experience with ETRAFFIC is that they’re very easy to communicate with. Since being with ETRAFFIC, we’ve been able to achieve a lot of things in the marketing space for our company. ETRAFFIC was able to really help us do that, give value and show our customers what we can do. I would definitely recommend ETRAFFIC for any digital and creative needs for any company because they’re definitely able to help and they’ve been great for us as a company.

Nala, Marketing and Design Manager

EKOLOGIX

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Hi, my name is Andrew Whiteford, the manager here at EMC Technologies in Melbourne. We’ve been using ETRAFFIC for a number of years now to handle all our online digital marketing campaigns. EMC Tech found ETRAFFIC through a referral from another company that has used their services and raved about the quality of services they were receiving. And after nearly two years now, that hasn’t changed. We’re very happy with the service that ETRAFFIC provides and we look forward to a long and prosperous partnership. ETRAFFIC have certainly delivered on the promises they’ve made with what sort of services they can provide. I would highly recommend utilising the services of ETRAFFIC because of the friendly service they provide and the fact that they do deliver on what they promise.

Andrew Whiteford, Manager

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My name is Arthur Kallos, I’m the general manager of Investors Direct. With ETRAFFIC, I’ve seen a good ROI in a pretty good period of time. We started to see inbound communication. I would recommend ETRAFFIC to anyone looking to improve their online experience for their current clients or their prospects because of their willingness to listen and understand your needs, the knowledge of how the whole system works, and education, their willingness to take the time and listen. They got a nice little sweet spot there where the return of investment is value for money so, very happy.

Arthur Kallos, General Manager

INVESTORS DIRECT

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Hi! My name is Dinuka and I’m one of the founders of Elevation Floatation and Yoga. Since working with ETRAFFIC, our website now gets over 8,000 hits a month. Second to word of mouth, most of our business comes through Google. A lot of people come and are seeing us on the top three results when they type in sensory deprivation tanks or yoga. ETRAFFIC take care of everything. They’re really creative, proactive. So there’s really no topic that I can’t really turn to ETRAFFIC on and get an opinion on. So for anyone looking into being different, to stand out in the crowd, or just wants a different lens on how to do things online, I highly recommend having a chat to one of the guys at ETRAFFIC. They’re awesome in creating an environment in which you can share your opinions and feedback in a great way.

Dinuka, Founder

ELEVATION FLOATATION

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