Posted by Cameron Francis
on
05 Mar , 2023
in
Ecommerce
Amazon Marketing Services (AMS) may be the answer you’re looking for if you want to grow your audience and increase your online sales. With the help of AMS, you can design targeted marketing campaigns that speak to prospective customers who are actively looking for products similar to yours on Amazon.
We’ll discuss the various AMS advertising options in this blog post, along with some tips on how to use them to increase your platform sales. Read on to find out how AMS can assist you in growing your company, regardless of whether you are an experienced Amazon seller or are just getting started.
Services Offered By Amazon
To boost your retail sales and visibility on the platform, you can use a variety of Amazon marketing services. The most well-known examples are listed below:
- Sponsored Products: In the search results and on product pages on Amazon, you can advertise your individual products using the sponsored products service. Only when someone clicks on your ad will you be charged.
- Sponsored Brands: Using this service, you can create ads that show up in search results when a user types in particular keywords. These advertisements feature the logo of your company, a distinctive headline, and various products.
- Sponsored Display: With this service, you can target customers who have looked at items that are comparable to yours or fall into the same category as yours with your advertisements. Customers who have already looked at your products on Amazon can also be your target market.
- Stores: You can display your brand and goods using Amazon Stores, which are multi-page storefronts that are customisable. An immersive shopping experience for your customers can be created using images, videos, and text.
How Amazon Marketing Services Work
A variety of tools and services are provided by Amazon Marketing Services (AMS) to vendors and sellers to help them become more visible, increase traffic to their product listings, and ultimately increase sales on Amazon. The pay-per-click (PPC) model used by AMS ensures that you only pay when a customer clicks on your advertisement.
You must first create an account with AMS and select the kind of advertising campaign that best fits your company’s objectives. Sponsored Products, Sponsored Brands, and Sponsored Display are the three different types of AMS campaigns.
In the search results and product detail pages on Amazon, there are advertisements for specific products called Sponsored Products. These advertisements can help your products become more visible and increase traffic to your listings.
Ads with your brand’s logo, a unique headline, and up to three products are known as Sponsored Brands. These advertisements, which show up in search results, can assist you in simultaneously promoting your brand and products.
You can reach customers who are browsing both on and off of Amazon by using sponsored display ads. With the help of these advertisements, you can increase sales by retargeting customers who have previously expressed interest in your goods.
Following the selection of your campaign type, you must decide on your budget, target market, and ad copy and imagery. To help you reach the customers who are most likely to be interested in your products, AMS offers a variety of targeting options, including keywords, product categories, interests, and more.
Once your campaign is running, you can keep an eye on its effectiveness and tweak your bids, targeting, and ad copy to get the best possible results. You can see how your ads are performing and make data-driven decisions to improve your campaigns with the help of AMS, which offers comprehensive reports on your ad performance, including metrics like clicks, impressions, and sales.
Benefits Of Using Amazon Marketing Services
Amazon Marketing Services (AMS) can provide several benefits to sellers who want to increase their sales on Amazon. Here are some of the main benefits:
- Increased visibility: With AMS, sellers can increase their visibility on Amazon, making it easier for customers to find their products. This is achieved through various advertising formats such as sponsored products, sponsored brands, and product display ads.
- Targeted advertising: AMS allows sellers to target their advertising campaigns to specific audiences based on demographics, interests, search terms, and more. This means that sellers can tailor their advertising efforts to reach the most relevant customers and improve their chances of making a sale.
- Cost-effective: AMS is a cost-effective way to advertise on Amazon. Sellers only pay when a customer clicks on their ad, meaning they are not charged for impressions that do not result in a click. This makes it an affordable option for sellers of all sizes.
- Measurable results: AMS provides detailed performance metrics that enable sellers to track the success of their advertising campaigns. This means that sellers can see which ads are performing well and adjust their strategy accordingly.
- Increased sales: Ultimately, the goal of using AMS is to increase sales on Amazon. By increasing visibility, targeting specific audiences, and tracking performance metrics, sellers can improve their chances of making a sale and growing their business.
Best Practices For Amazon Marketing Services
When it comes to using Amazon Marketing Services, there are some best practices that can help maximise your return on investment. Here are some tips to keep in mind:
- Define Your Goals: Before you start using Amazon Marketing Services, make sure you have a clear idea of what you want to achieve. Do you want to increase sales, boost brand visibility, or drive traffic to your website? Having specific goals in mind will help you choose the right type of ad and optimise it for the best results.
- Target the Right Audience: Amazon Marketing Services offer a variety of targeting options, including demographics, interests, behaviours, and search terms. Make sure you choose the right targeting options based on your product and audience.
- Choose the Right Ad Type: There are several types of ads available through Amazon Marketing Services, including Sponsored Products, Sponsored Brands, and Sponsored Display. Each ad type serves a different purpose, so make sure you choose the one that best suits your goals.
- Use High-Quality Images and Descriptions: Amazon is a visual platform, so it’s important to use high-quality images and descriptions that accurately represent your product. Use clear, well-lit images that showcase your product’s features and benefits, and write detailed, keyword-rich descriptions that include all relevant information.
- Monitor Your Campaigns: Keep a close eye on your campaigns and adjust them as needed. Monitor your ad spend, impressions, clicks, and sales to see what’s working and what’s not. Use this data to make informed decisions about your ad campaigns and optimise them for the best results.
Tools And Resources For Amazon Marketing Services
Tools and resources are crucial for any Amazon Marketing Services campaign. With the right tools and resources, you can maximise the impact of your marketing efforts and drive more sales. Here are some tools and resources you should consider when using Amazon Marketing Services:
- Amazon Advertising Console: This is the main platform for managing your Amazon Advertising campaigns. You can use it to create and manage campaigns, track performance, and make optimisations.
- Amazon Attribution: This tool allows you to track the effectiveness of your advertising campaigns across multiple channels. You can use it to track how your campaigns are driving traffic and sales on Amazon, as well as off Amazon.
- Sponsored Products Auto Campaigns: These campaigns are a great way to discover new keywords and products to target. Amazon’s algorithm will automatically match your ads to relevant search terms and products, allowing you to quickly find new opportunities for growth.
- Amazon DSP: The Amazon Demand-Side Platform (DSP) allows you to run display and video ads on Amazon and other third-party sites. With DSP, you can reach a wider audience and retarget shoppers who have already shown interest in your products.
- Analytics: Amazon offers a range of analytics tools that allow you to track your performance and make data-driven decisions. You can use these tools to monitor sales, track advertising spend, and optimise your campaigns.
- Amazon Marketing Services Experts: If you’re new to Amazon Marketing Services or need help optimising your campaigns, consider working with an Amazon Marketing Services expert. These professionals can help you develop a strategy, set up your campaigns, and optimise your performance over time.
Final Thoughts
If you’re looking to take your Amazon sales to the next level, consider using Amazon Marketing Services. With its range of advertising options and powerful targeting tools, it can help you reach new customers and drive more sales. However, navigating Amazon’s advertising platform can be overwhelming, especially if you’re new to the game.
That’s where ETRAFFIC can help. As a full-service digital marketing agency, we specialize in helping businesses of all sizes maximise their online presence and drive more revenue. Whether you need help setting up your Amazon campaigns or optimising your product listings, our team of experts can provide the guidance and support you need to succeed on the world’s largest online marketplace.
Please call us at ETRAFFIC today at 1300 887 151 or book a free strategy session below.
