Google Analytics-4

Analytics 4 Strategy

ETRAFFIC is the to-go Google Analytics 4 expert for Melbourne businesses. With Google sunsetting the much-loved Universal Analytics with the formidable Google Analytics 4, do not be left behind. We’re here to help you seamlessly move into the future. Please call us today at 1300 887 151 to learn more about Google Analytics 4 or book a free strategy session below.

What is Google Analytics 4?

Google Analytics 4 (previously called “App + Web”) is a new type of property that leverages Firebase, a data logic and data structure that differs significantly from Universal Analytics. Google Analytics 4 uses an event-based data model rather than the session-based data processing model that Universal Analytics property has used since its inception in 2005.

The new analytics property has several advantages over Universal Analytics, such as improved privacy of end-users and enhanced integration with machine learning technologies and capabilities for better reporting.

Additionally, GA4 also comes out of the box with improved, seamless integrations with Google’s tools such as Search Console and the Google Ads advertising platforms. This change will help enhance analytics and enhance campaign performance and marketing ROI.

Reasons To

Switch To Analytics 4

How To Setup GA 4

How Does GA4 Help With Reporting?

Easy-To-Understand Summary Cards

All Google Analytics 4 properties will have summary cards providing an overview of performance. For more in-depth understanding, users will only need to click the scorecards.

Quick Answer

The report page will give the vast majority of answers you may seek from GA4. For instance, you’ll understand where your users come from, the best ads campaigns, the content driving content to your site, etc.

Realtime Report

At any moment, you will be in a position to see a snapshot of live user engagement using the Realtime Report.

Lifecycle Reporting

GA4 will give website users an understanding of user engagement, acquisition, monetisation, and user retention, which will help businesses optimise their web properties to improve the overall profitability throughout the lifecycle.

ETRAFIC's Customer Engagement Strategies

GA4 is pivotal in tracking customer engagement throughout the customer journey. Some of our customer engagement strategies that we track with GA4 include:

To enhance customer engagement, you need first to create opportunities for your business to engage with customers. We create a plethora of customer engagement opportunities, all of which we can track using Google Analytics. It can be something as simple as a thumb up/down scoring system on your blog posts.

The process of personalising customer experience involves working with your customer to meet their needs better. To this end, you need to engage your customer through preference selection and tools such as profile creation. We measure all of these aspects of customer engagement using Google Analytics.

Customer feedback is an important part of customer engagement. As such, we solicit feedback from your customer base using feedback buttons and other strategies.

As the name suggests, loyalty programs enhance brand loyalty among your customers and clients. To optimise all aspects of loyalty programs and their effectiveness, we track the programs using Google Analytics.

Let ETRAFFIC help you switch to Google Analytics 4

Google Analytics 4 is not only useful in tracking traffic numbers and sources using your website. Over the years, we’ve found it indispensable in tracking the effectiveness of marketing strategies. Whether you want to understand how effectively you engage with your customers or the return on investment from your ad campaigns, you cannot go without Google Analytics.

Let ETRAFFIC help you transition from the session-based analysis of Universal Analytics to the event-based analysis that comes with the new Google Analytics 4. Move to the future with GA4

GA 4 FAQs

Is Google Analytics 4 better?

In many aspects, yes it is. It integrates advanced technologies including machine learning and cross-platform measurement, which are new to marketers.

Do I need Google Analytics 4?

Yes. If you’ve been using Universal Analytics to track customer engagement (CE), you’ll need to transition to Google Analytics 4 to keep tracking CE past July 1, 2023.

Will Google Analytics 4 Replace Universal Analytics?

Yes. From July 1, 2023, Google will only process new hits to your app and web properties using GA4.