Posted by Cameron Francis on 28 Jul , 2022 in
Curious about TikTok hashtags and how they work? Or did you just open a TikTok account but aren’t sure which hashtags to use? Does your brand know how to leverage hashtags that target its specific audience?
If not, you’ve come to the right place. Businesses and creators alike use hashtags to make sure that their content reaches their specific audience. This article will help you understand how to select hashtags as part of your TikTok marketing strategy that makes you and your brand visible to the millions of monthly users on TikTok.
1). What’s Your End Goal with TikTok Hashtags?
Before you identify hashtags that work well for your content, it is imperative to find out why you want to use them in the first place. From there, marketers can use this as part of their strategy to find and implement the best kind of hashtags on TikTok. A good strategy will help achieve your goals which can include any of the following:
Armed with a great hashtag strategy, the goals listed above become more manageable to accomplish.
2). Determine the Type of Hashtag
Hashtags come in three different forms: broad, trending, and specific or niche hashtags. Broad hashtags allow the content creator to reach a very wide audience. Trending hashtags are usually time-bound and are a great way for brands to show their relevance in the community. Niche hashtags are intended to target or appeal to a specific demographic that is searching for a specific type of content.
3). Ready, Set, Search for Trending Hashtags
After developing a hashtag strategy and narrowing down on the type of hashtag to use, there are several options to choose from when finding the most appropriate hashtag. These include:
TikTok comes with an in-built search bar that can be used to look for videos, creators, trends, and of course, hashtags. When searching for a trendy hashtag to use, TikTok will also show you the number of times the hashtag has been viewed. This is a helpful metric in giving you a headstart as to the reach you can expect after posting your content.
Depending on the kind of content you wish to produce, there are certain words you will use to describe your product, service, or brand. These words can be used to generate hashtags that will be relevant to your post. All you need to do is input the keyword in the generator tool and pick the hashtag that is most relevant to your post.
It is common knowledge that influencers are a great tool for advancing a brand’s awareness to a target audience. However, have you ever thought about analysing the kind of words and hashtags influencers incorporate to achieve such high engagement? Next time before you post, look at an influencer in your community and scour through their popular posts to identify hashtags you can utilise for your content.
Every day across the globe, some events drive high user engagement on social media platforms. Usually, such events have branded hashtags to encourage people to follow the latest developments.
For example, major sporting events such as the Olympics are events that see millions of posts, shares, comments, and likes across various platforms. Curating content around such global events ensures that brands gain visibility by using the most popular hashtags for their posts.
TikTok challenges attract massive user engagement across the platform. Furthermore, these challenge videos are shared on other social media platforms thus widening the reach even further. Content creators are therefore highly encouraged to curate material that aligns with their brand when participating in challenges. This adds a unique and original twist to a challenge and facilitates a more organic reach.
Social media marketing and more specifically TikTok marketing is rapidly gaining more relevance each day. Any serious brand, content creator, or business must therefore ensure that they utilise appropriate hashtags in their content so that they can achieve the goals set for themselves. Need help with TikTok SEO?
Want to learn more about TikTok marketing campaigns? Please call us at ETRAFFIC today at 1300 887 151 or book a free strategy session below.