Maximise Conversions With Google Display Ads
Are you using PPC marketing in an attempt to generate more customers for your business, increase brand visibility, and boost sales?
Thousands of other business owners are doing the same things, yet only a few of them are getting the results they expect.
Nobody wants to spend money on online advertising just for the sake of it.
Your ads should resonate with your target audience, and that’s precisely what the Google Display Network can do for you.
Just because your ads are getting clicks and driving traffic to your site, that in itself is not a cause to celebrate. Keep in mind that not all traffic is the same.
You need to be driving laser-targeted traffic to your website.
You want a qualified and relevant audience so that you have more chance of converting them into actual customers and even loyal brand advocates into the future.
At ETRAFFIC, we have extensive experience in setting up high-converting Google display advertising campaigns. Our team of PPC specialists works closely with every single client to determine their unique needs and goals.
If you’re tired of wasting money on ads that just don’t work, leave it to us to start your first campaign using Google Display Network.
Experience What The Google Display Network Is All About
The Google Display Network is designed to make it as easy as possible to find the right audience.
It’s responsible for showing relevant ads to your target audience while they’re surfing their favourite websites, watching YouTube videos, using mobile apps, or even checking their Gmail account.
Its power lies in its targeting options that enable you to deliver your message to prospective customers at the right place and time.
Essentially, it eliminates the guessing game involved in PPC campaigns by helping you find the right audience using a data-driven approach.
Engage Both New And Existing Customers
You want to make sure that every click counts when launching a display advertising campaign.
After all, you don’t want to waste time getting clicks from people who just hit the back button as soon as they arrive on your landing page.
To ensure that only the right audience clicks on your ads, you can find similar audiences and in-market audiences to limit your ads to people who are most likely to be interested in what you have to offer.
You can also use remarketing lists to engage users who have previously shown interest in your products or services.
By re-engaging these users, you remind them about your brand and compel them to pay your website a visit.
Increase Conversions Using Automated Targeting
The Google Display Network also offers a nifty feature that allows you to use automated targeting to increase conversions.
This is done by showing ads to your high-performing audiences based on your past campaigns, existing audiences, and landing pages.
Imagine launching a display advertising campaign that appears to learn on its own, optimising your ads along the way to ensure that you get the best return on your investment.
Use Responsive Display Ads
Online users love browsing the web on their mobile devices. That’s why it is critical to optimise your ads for smartphones and tablets as they generate the most traffic to your website.
On the Google Display Network, creating ads is partially automated with responsive display ads. Just enter your ad text, images, and logo, and allow Google to optimise your ad and boost its performance.
Of course, our experts will chime in to ensure that your ads will deliver your target message, pique the interest of your audience, and entice them to click.
Our Process
At ETRAFFIC, we treat each project individually. We understand that one approach might work for one brand but maybe not for another.
For this reason, our team of display advertising specialists will sit down with you and discuss exactly what you want to achieve using the Google Display Network.
After learning about your products or services, we will help you to create ads based on your business goals. We have an experienced team of experts who can turn your visions into reality.
You can expect us to provide an over-the-shoulder approach as we work on your ads, and we won’t stop until you are happy with the ads that will be displayed to your target audience.
We will then walk you through the different features of the Google Display Network. Google says that its network reaches 90% of all websites. You simply can’t afford to miss this massive opportunity to reach prospective customers.
Rest assured that even if your ads are shown to passive users, people who aren’t quite ready to buy yet, our ads will look so irresistible that they wouldn’t be able to help it but click and check out your website.
Of course, we also want to be as transparent as possible. We want to make you feel that you’re getting your money’s worth—perhaps even more. This is why we measure your results so you can see whether we actually live up to our claims.
Some of the things you’ll see include the webpages that show your ads, which ads provide the most clicks, and which sites give the most value.
Why Choose ETRAFFIC?
ETRAFFIC started out as a small company that offered custom-made and personalised websites to local business owners in Australia.
Since then, we’ve expanded our services to include search engine optimisation, conversion rate optimisations, per-per-click marketing, social media marketing, and mobile app development.
We have grown over the years because of your commitment to working with the most talented people in various fields of digital marketing.
Our team members work collectively the produce the kind of websites that we feel proud to put our name to.
This same dedication extends to our Google Display Advertising service.
You’ll be hard-pressed to find another digital marketing company in Australia that can match the quality of our campaigns, customer service, and prices.
Get In Touch With Us Today
Whether you’re completely new to the Google Display Network or you’re an experienced marketer who wants to boost the effectiveness of your campaigns, feel free to get in touch with us.
We provide a free consultation in which you can ask any questions you might have regarding our service.
Allow ETRAFFIC to be your partner by calling us today on 1300 887 151 and let us help you create powerful display ads that your potential customers will really want to click.
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