Social media platforms are rapidly evolving. When using Google Plus you are able to create content and then track how others engage with it.It’s important to try different ways to get your target audience to engage with you. The quality of your content and the look and feel of your posts are quite important, however, there are other factors that you should be cognisant of.
We will provide you with some guidelines for creating effective Google Plus posts.
A key feature of Google Plus, is the capability to share content to the public, your circles, or individuals. Generally, when you share content publicly, it has the most exposure, and some content may even go viral and resulted in to better search engine rankings.
If you are a community member you are able to post content for the consumption of the community. You can do this while within the community, using the ‘share’ button from a Google Plus page that is a community member, or from your own profile.
You are not able to simultaneously share to the public and a community, since community posts would then be public and the integrity of the community would be breached. In addition, you are unable to share outside of a community.
There is an extension for Google Chrome that is called ‘DoShare’. It is useful for sharing posts when you cannot do it manually yourself. You will have to leave open your Chrome browser for it to work, and of course your computer must be on.
Hashtags are a phrase or word that is preceded by ‘#’. For instance, #Camping – that assists others in finding and joining conversations regarding a specific topic. If someone clicks on a hashtag, related content will be displayed. You can make use of hashtags by including them inside your post’s text.
Hashtags provide a means for content to relate to additional content. Hashtags indicate what topic a post is about, or what it relates to. People are able to use them to find related content. You can also make use of hashtags to index your posts so you can easily find them in the future.
Google currently automatically selects hashtags it believes will be relevant for a post. Google will even choose hashtags on the basis of an image. For example, an image of the Empire State Building will be recognised and tagged accordingly.
A person will get a notification if you +persons-name, or if you send the notification to a circle they are in. At times, they will welcome these notifications, in other instances it may be viewed as intrusive. Particularly if they are also notified via email.
Sending messages as ‘public’ won’t notify people and it is frequently the safest way to have the largest reach, unless you desire a particular message to be received only by those in one of your circles.
If you own a blog, you may want to use embedded links from your blog inside your Google + posts.
The +1s from posts in Google Plus will add up and be displayed on your website, which can help with your SEO efforts.
The feedback that you receive to track your Google Plus efforts will come in the form of shares, comments, and +1s. With numerous variables to consider you may want to try the following:
The text on the top of your post will behave as the post title. The content beneath it will behave like a micro blog and both of them will be indexed by Google. When you share content publicly and you have authored it in Google plus, you will frequently find that these posts will show up in Google Search results. Since this is the case, you may want to consider the keywords that you are utilising in the title and in the body of the post.
As you can observe, there is much more to posting on Google Plus than you may have first considered. Google Plus is a powerful social media platform that is growing in popularity. It also has more SEO benefits than other social media platforms. However, similar to your website, you must publish high-quality, engaging content on a consistent basis to build a following and attract others to your Google Plus page and your website.