Search engine optimisation is a process that changes with every major search engine algorithm update.
For example, Google has at least 4-5 major algorithm updates every month as well as numerous other minor updates almost daily.
Just imagine how much the landscape of SEO changes with all these updates!
If your digital marketing agency isn’t up to speed with the latest knowledge in the industry, they will be doing more harm to your website than good.
Google and other search engines will penalise websites that use outdated SEO strategies to rank sites.
That’s why you need to work with a reputable and trustworthy SEO agency when implementing an effective strategy for your small business.
Such a strategy will help take your small business to the next level within a short time.