TikTok uses its one-of-a-kind algorithm to feed content to users in two phases. In the first phase, the platform receives your video upload and then pushes it to other users. Using best practices, the algorithm gives your video a performance rating. The rating is mainly dependent on the number of views, shares and likes, the video receives during the initial release.
Once the algorithm has assigned a rating to your video, it moves onto phase two, where the video is released again, attracting more viewers and increasing the likelihood of the video going viral.
TikTok tracks a variety of analytics to help you get a better view of the performance of your uploaded content. For starters, you can see the location and gender distribution of your followers. You can also see the average viewer duration, engagement and impressions for each piece of uploaded content.