Tiktok has attracted millions of internet users across Australia – a trend that does not seem to be slowing down anytime soon. Tiktok has quickly turned into the go-to platform for all sorts of short videos. It has also brought about a huge change in the world of influencer marketing. As it stands, Tiktok seemingly has what it takes to go toe-to-toe with the world’s leading social platforms including Google, Instagram and Facebook among others, when it comes to your marketing budget.
With around a billion users across the world, Tiktok has attracted a varied user base scattered over all age groups. The platform’s short videos are normally thirty to sixty seconds long – enough to accommodate creative and humorous messages, while still leaving enough room for brand shout-outs and product placement. The platform’s potential when it comes to direct and smart advertising is expected to continue growing as we move into the future.
At ETRAFFIC, we provide focused Tiktok marketing services aimed at helping your brand take advantage of the huge marketing potential of this exciting social platform. To find out more, contact our TikTok marketing team today!
Are you looking to grow your followers? With millions of active users in Australia, TikTok gives you the opportunity to gain more followers every single day. It goes without saying that the more followers you have for your brand the more chance you have of growing your sales.
You will be glad to know that with just a few well-crafted videos on this platform, you really do have the potential to go viral and grow the number of your followers exponentially. This is all thanks to Tiktok’s content-focused algorithm – which can help you get a huge number of views and attract new followers even if you are simply starting out. As Australia’s very own TikTok marketing agency, we have what it takes to help you achieve your goals with our highly focused TikTok marketing strategies.
We understand the importance of enhanced exposure when it comes to the success of your business. Our talented and experienced team of TikTok marketing experts has the knowledge and skills needed to get your brand out there and give it all the exposure it needs to move to the next level.
We are able to help you create high-quality content that resonates with your target audience. This way, your audience will not only enjoy the content and find it valuable, but will also be more willing to like and share it with others; thus, facilitating even greater exposure.
Increasing sales is one of the ways you can ensure the growth and continued success of your business. Our Tiktok marketing packages are specifically designed to grow your following, increase exposure, and ultimately boost sales. With our team on your side, you can be sure that your TikTok marketing efforts are successful in keeping the sales flowing.
If you are looking to boost your sales through TikTok marketing, contact us. We will be able to assess your needs and goals, before deciding on the best way forward.
In this day and age, it is important for brands to incorporate TikTok marketing into their overall marketing efforts. There are many reasons for this, including the fact that this social app is designed to keep users on the platform for as long as possible. Furthermore, unlike Instagram and Facebook, your TikTok homepage is not made up of people you already know – the platform actually prioritises content from creators you do not know.
In a nutshell, TikTok marketing refers to the process of promoting services and products to consumers on the TikTok platform. TikTok marketing strategies come in different shapes and forms, including using TikTok ads and influencers in your promotional content, using popular hashtags and creating organic content that is trend-driven.
Read on for more information on our TikTok marketing strategies.
To come up with an engaging TikTok strategy as well as identify and set clear channel objectives, our team will partner with your brand. This part of our TikTok marketing process involves a number of important steps including
To assist you with the development of focused high-quality content at speed, we provide full-service content creation capabilities. Our seasoned team will work with you in:
In addition to the above TikTok marketing strategies, we also provide influencer collaborations and paid media services. This way, we are able to boost your content and extend your reach to audiences that easily convert into sales. Through TikTok influencer packages and paid media we are able to identify the following:
Once we are finished with putting together your TikTok marketing strategy/plan, we can seamlessly move on to sticking to the content production schedule and using social analytics to track your defined KPIs.
TikTok introduced Ads to its platform for the first time back in 2019. However, most brands looking to experiment with the platform normally choose to follow the influencer marketing path.
In terms of paid media, TikTok Ads allow for a variety of campaigns including, hashtag challenges, in-feed native videos, Snapchat-style 2D lens filters for photos and brand takeover.
These Ads are considered to be a powerful and easy-to-learn advertising platform that provides businesses with the opportunity to spread their products, purpose and message to millions of users across the country, and the world at large.
TikTok provides a seamless ad experience that boosts interest and visibility without taking users away from the normal app experience. This is mainly thanks to the integration of the ads into the viewing session – appearing in between videos as you scroll.
To help brands reap all the benefits of TikTok Ads, we offer a wide range of TikTok Marketing and Advertising services.
Do you have an existing TikTok account? Or are you looking to start from scratch? Our team of TikTok marketing experts will help you set up a TikTok ad account and also optimise it to help you launch successful campaigns for your business/brand.
To ensure that all your TikTok campaigns are managed in the best possible way, we provide professional account and campaign management services.
You can reach out to your campaign manager and ask them about each and every detail surrounding your campaigns if you have any questions or concerns that you would like to be addressed.
TikTok’s custom audiences feature is specifically designed to help businesses and brands target people who have interacted with you before – this helps solidify brand loyalty in addition
to increasing the likelihood of conversions.
We will install network tracking pixels on your website, to
help ensure that your ads are aimed at targeting relevant leads. To help you focus on serving the people that are most interested in what you offer, these pixels track important information about the people visiting your website.
TikTok allows you to choose your preferred bidding and optimisation opt-ins – in line with your available budget. While the optimisation goal will be set by default for some campaign objectives, others will give you the option of optimising for reach, clicks or conversions.
The platform sets billing events automatically, based on your chosen optimisation goal. Furthermore, you will need to set a bidding strategy, and decide on how much you are willing to pay per optimisation goal and how you want your budget to be spent – as fast as possible or evenly throughout the campaign period.
Our seasoned TikTok marketing experts will be able to guide you through this process helping you choose the most efficient bidding strategies and optimise your budget for the highest ROI.
Influencers have become highly popular on TikTok because they are able to create content that connects deeply with their followers and viewers. It is easy for their followers to trust brands and products that influencers choose to share with them on the platform.
We offer TikTok influencer packages to help brands connect and establish trust with their target audience. Regardless of the products or services your business provides, we are able to help you find a suitable influencer whose focus matches your niche and available budget.
To have a clear understanding of which campaigns are driving results for your brand, you need to track their performance by breaking down all related data into ads, ad groups, campaigns and demographics.
Our standard reporting is aimed at giving you insights into your TikTok ad performance. With this information, you will be able to find ways of improving your ads and campaigns for maximum success.
When advertising your business or brand on TikTok, you can go for paid media/ads or influencers. You can expect to pay different prices for different TikTok advertising packages.
Generally, TikTok ads normally start at $10 for every 1,000 views – with the minimum spending set from $500 up to a maximum of $160,000 depending on the specific campaign format (note that all figures are in USD).
Similar to paid media, the cost of influencers also varies with the number of followers involved as well as the level of engagement you aim to achieve. In general, the cost of working with an influencer can range between $500 and $10,000 USD.
To find out more about our TikTok advertising packages and pricing, please contact us today!
Looking for a company to provide you with the best TikTok marketing services in Australia? ETRAFFIC is the answer. When it comes to marketing your business through TikTok, you will not find a better partner. Our team has an in-depth understanding of the paid ads and organic sides of the platform.
We have a good understanding of the whole TikTok platform and what it can offer – from audience targeting, brand positioning, narratives and influencer management, to content creation, the ad funnel and performance monitoring.
If you are ready to harness the full power of TikTok marketing, please contact us today and let’s get started!
As of September 2021, TikTok reported that it had surpassed the one billion user mark. This makes it one of the largest and most popular social platforms in the world today. And with over 2 billion app downloads globally, TikTok is the third largest social platform, behind Facebook and Instagram.
In Australia, TikTok has about 7.38 million users – this translates into roughly a third of all internet users in the country. According to published figures, most users are reported to spend about 1,410 minutes on the platform each month. This means that there is more time for your content to be seen, shared and linked to by the targeted users.
Highly popular among people under the age of 34, TikTok features a varied mixture of music, micro-blog, comedy and lip sync video content. Simply put, users can create, share and discover short videos on TikTok. The social platform allows users to create their own short videos and then share them across the community.
ByteDance, the owner of TikTok, promotes the app as a video-sharing social platform. Users, including brands, can create videos and post them on the platform for others to see.
The Beijing-based company ByteDance, which was founded by Chinese billionaire Zhang Yiming, owns TikTok. Named among Time Magazine’s 100 most influential people back in 2019, Zhang Yiming graduated with a BA in Software Engineering in 2005, before working for a number of tech companies including Microsoft.
The app was launched for markets outside mainland China in 2017. However, it only became globally accessible after merging with Musical.ly, another Chinese social media platform, in 2018.
TikTok is very popular among young teens (Gen Z), with up to 27% of users reported to be between the ages of 13 and 17. However, it is important to note that the largest percentage of TikTok users, around 42%, is reported to be between the ages of 18 and 24 years. Furthermore, around 50 per cent of all TikTok users are below the age of 34 years. Globally, TikTok gets up to one billion active monthly users.
If your target audience is anywhere within these age groups, you should definitely prioritise your TikTok marketing efforts. By creating targeted content that is easily accessible on a platform that is popular among your target audience, you can be sure of achieving your marketing goals.
TikTok is a social app designed for the creation and sharing of short videos. While the app goes by the name TikTok in most parts of the world, a separate but similar version is available in China and goes by the name Douyin.
Due to the growing popularity of TikTok a lot of marketers, influencers and brands have been switching to the platform in a bid to grow their following. Thanks to the app’s highly advanced algorithm, users can be able to create content that is guaranteed to reach the target audience.
TikTok uses its one-of-a-kind algorithm to feed content to users in two phases. In the first phase, the platform receives your video upload and then pushes it to other users. Using best practices, the algorithm gives your video a performance rating. The rating is mainly dependent on the number of views, shares and likes, the video receives during the initial release.
Once the algorithm has assigned a rating to your video, it moves onto phase two, where the video is released again, attracting more viewers and increasing the likelihood of the video going viral.
TikTok tracks a variety of analytics to help you get a better view of the performance of your uploaded content. For starters, you can see the location and gender distribution of your followers. You can also see the average viewer duration, engagement and impressions for each piece of uploaded content.
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