Why we updated our logo
Why We Updated Our Company’s Logo

We’ve been making a ton of changes behind the scenes with our business over the last 18 months. Like many businesses we have been forced to adapt and pivot which has meant making a lot of changes in order to not just survive, but thrive in the current economic and business climate. One of the

How Content Marketing Can Benefit Accountants

As an accounting expert, you know that your business is built on trust. So, if you want your clients to entrust their hard-earned finances to you, then you need to prove to them why your firm has the intelligence, expertise and experience to make business with you worthwhile. The best way to go about this

coronavirus impact
What Do I Choose To Be During COVID-19 – The Learning Zone

The coronavirus pandemic has shown us how strong we can be. It has also shown how resilient and compassionate mankind can be. Despite the confusion, chaos, harm and even death COVID-19 has caused, it has also given us hope, heroes and lessons we will forever keep.  The pandemic has changed our lives, even the world,

innovate or die adapting business covid-19
Innovate Or Die – Adapting Your Business During COVID-19

The coronavirus has changed the way we do business overnight. It has turned the entire world upside down. Most companies are uncertain about their future. Nobody knows who will come out of this stronger? What’s happening now is not totally unprecedented, business-wise. We have been through something similar to this before – a few times.

covid-19 pandemic growth zone
What Do I Choose to be During COVID-19 – The Growth Zone

COVID-19 has changed the world overnight.  When this is all over, the world may never be the same again. Despite the horrors, and yes there are many, we hope this global crisis has given everyone lessons and helped you to grow as a person.  Despite all the pain and suffering this crisis has caused, we

covid-19 pandemic fear zone
What Do I Choose To Be During COVID-19 – The Fear Zone

The COVID-19 outbreak is sowing fear in every corner of the world. It has spread like wildfire. No one was ready for it. It came like a thief at night. Rich or poor, we are all vulnerable. The threat of the disease and DEATH is real. It has claimed tens of thousands of lives worldwide.

marketing spent
How Much Should Your Business Spend on Marketing Each Year?

How much do you spend on marketing each year? The amount you invest in marketing your products or services can have a direct impact on your bottom line. Invest too little and you’ll be unable to leverage a return on your investment. Invest too much and you won’t be able to recoup your losses. Your

Google Plans To Index New Sites Using The Mobile-First Indexing By Default

Google has already announced they will begin to index new websites – starting July 1, 2019 – using mobile-first indexing by default. This policy won’t affect old websites that are already indexed by Google. In fact, sites that are not yet indexed by Google will be indexed using the mobile-first algorithm. This article highlights how

How Do You Position Your Accounting Firm to Brand New Prospects?

Accounting firms offer bookkeeping, tax, financial advice, and relevant services to individuals and businesses. In the good old days, finding new clients was as easy as getting a referral from someone you trust. Marketing Is Changing Times have changed and the market has become quite competitive. There are hundreds of accounting firms out there vying

The Six-Step Sales Process for Accounting Companies

Accountancy is an industry that typically attracts people who feel most comfortable dealing with numbers and facts and figures. While there are always exceptions, most accountants are people who are data-driven. Emotion does not factor into their job. They are introverted, and they get straight to the point. Tax and feelings do not exactly go

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