SEO

The first step in the process is setting up goals. This might seem simple but is often the hardest step. Goals depend on your business niche. If you are in e-commerce, your goal would be to bring in targeted traffic that is interested in your products and convert them into paying customers.

On the other hand, a company focused on selling its plumbing, electrical or solar power services might focus on increasing its brand awareness locally and gain higher rankings in local search results.

If you are a national brand, your goals would be different from a local business. Our team of experienced optimisation and digital marketing professionals will be happy to discuss your goals and help you move in the right direction.

Our work starts with a thorough audit of the website along with existing keyword rankings and technical parameters. Our experts will go through the website to diagnose its indexability, crawlability, user experience, code analysis and other such parameters.

This audit will tell us what is wrong with the website and the things that can be improved in order to achieve higher organic rankings in the search engine result pages. Our experts will discuss website audits with you to help you understand the actions we will be taking to improve rankings.

Your website in the search engine rankings is competing with other websites. This is why every SEO strategy should include competitor and industry analysis. We use several tools to identify your main competitors along with the keywords for which they are ranking. Our team uses these tools to discover the strengths and weaknesses of your competitors along with the strategy needed to gain rankings.

We also take a proactive approach while formulating our SEO strategy to safeguard our customer’s rankings from potential competitors. Our team will also identify the trends and key data points relevant to your industry. This discovery phase is also used to identify targets for obtaining links from relevant websites in the industry.

We will formulate a keyword strategy after analysing your competitors, your industry and performing a deep audit of your website. We will identify the keywords used by your target group of buyers to find the products and services you are offering.

This keyword strategy is focused on identifying particular terms, expected volume, their competitiveness and prioritisation. This analysis will also include identifying the proper site structure to gain maximum advantage in organic rankings.

Every page on your website has to be indexable and crawlable. All the proper meta descriptions and keywords need to be in place. Every page should also follow the best SEO practices. We will make sure all the pages on your website adhere to the best SEO practices and are properly optimised to gain maximum advantage. We will also make sure that all the pages on your website are properly linked internally, have proper formatting and are mobile responsive.

Search engines can’t index and rank a webpage if it cannot be crawled properly. Search engines allocate a crawl budget to every website. We will make sure every single webpage that needs to be indexed can be properly crawled and indexed.

Site speed has also become an important ranking factor over the past few years. We will perform a technical audit and fix any issues. Our experts will also make any necessary changes to make sure the website speed is up to acceptable standards and achieves an A+ score in core web vitals.

The most important thing that matters is the quality of the content on your website. It’s impossible to rank without high quality content and regular publishing of new and relevant content.

Our team will identify relevant topics and publish engaging, optimised content with our in-house writers to ensure high organic rankings. Our team will also create an editorial calendar to ensure regular publishing of high quality content that is relevant, engaging and targets the desired keywords.

The first thing people do when they decide to do business with your company is to search your name online. If they don’t discover anything or they find something negative, it creates a negative perception of your business and will most likely encourage them to stay away.

Our digital PR efforts are focused on highlighting the positives about your business by ranking positive reviews, blog posts, press releases and other content that shows your business in a positive light.

Links obtained from other websites are one of the core ranking factors considered by Google and other search engines. We have an in-house link-building team that specialises in building high-quality links relevant to your industry and business. This will not only boost your organic rankings but will also help you get targeted traffic.

You may get thousands of targeted visitors each day but it’s of no use if they do not convert into paying customers. Even some small cosmetic changes have the potential to improve your conversion rate.

Our team will go through every page of your website and perform several split tests to identify elements that have the highest impact on conversion rate. We perform such tests on a continuous basis to deliver the best conversion rates possible.