The Best Influencer Marketing Agency

Are you searching for the best influencer marketing agency in Australia?

Working with influencers is one of the most effective ways to drive your brand’s awareness, engagement, and conversions. ETRAFFIC is one of Australia’s leading influencer marketing agencies, with extensive experience working with a wide range of brands across all industries. Our vast pool of influencers in Australia is hand-picked to ensure their following is genuine, with real people who engage and convert.

Call us now at 1300 887 151 to find out how we can help you harness influencer marketing for your business or book a free strategy session below.

What is Influencer Marketing?

Influencer Marketing is a form of marketing that utilises the reach and influence of social media content creators, opinion leaders and top-level industry professionals to boost brand awareness and drive conversions. By working with influencers who align with your target audience and your business objectives, you can increase the impact of your marketing campaigns, both in the present and in the future.

Search engines are constantly working to improve the search experience by providing more relevant results, and influencer marketing is a key component of ensuring that your website content is seen as relevant.

The best brands are built on trust, which you can only earn with time. With the help of influencers and a good content marketing strategy, your chances of establishing your company as an expert in its industry are much greater.

Influencer Marketing Service

Are you searching for the best influencer marketing agency in Australia? If so, you need to keep reading to learn how ETRAFFIC can help you today! Influencer marketing is a type of social media marketing that involves endorsements from influencers or experts in your chosen industry. Your products or services will be promoted by some of the best influencers in your industry. That’s where we – ETRAFFIC – come to the fore.

Our experts will help grow your business and increase revenue by connecting you with the right influencers involved with some of the worlds leading social media networks including Instagram. We will create a highly customised influencer strategy to suit your needs and budget. ETRAFFIC will analyse your target audience, buyer persona, and leading influencers in the industry before devising the right strategy for your business.

Many businesses – small, medium, and large-scale – regularly engage influencers to promote their products and services on social media networks such as Facebook, Snapchat, Twitter, Instagram, and more. It’s one of the most powerful methods of amplifying your message on social media. Influencer marketing helps build brand awareness, a loyal following for your business, and sales and conversions for your business.

However, finding the right influencers to promote your products or services is a long and tedious process. The market is more sophisticated and competitive than most of you think. That’s where a reputable and experienced influencer marketing agency like ETRAFFIC comes to the fore.

Getting your visitors to perform specific actions once they land on your website is the secret behind improving sales and revenue. ETRAFFIC understands that increasing client conversions is critical to the success of your business. That is why we base our services on tried, tested and proven digital marketing techniques that can get you the results you are looking.

We believe that all websites have the potential to become successful sales platforms for their owners. All it takes is some commitment to quality web design and a little help with conversion rate optimisation from a qualified team of digital marketing experts. ETRAFFIC has just the team of digital marketing experts you are looking for.

Our team believes that quality influencers in the industry are micro-influencers who don’t have a big ego and give false promises to their clients. These people have a following as well as a niche but are still up and coming influencers. Our team believes in the concept of working with an influencer over the long-term. We need to build a solid relationship with the influencers for a set period with set terms for better outcomes for your business.

Our team will have a session with you to identify your objects, target market, and brand voice before implementing an effective influencer marketing strategy for your business. That’s why you need to rely on a reputable and experienced influencer marketing agency like ETRAFFIC. Call us today for all your influencer marketing needs in Australia.

The Rise of Influencer Marketing

As social media has become an integral part of our lives, brands are now utilising the social presence of opinion leaders and influential figures to market their products. Today’s customers want to engage with brands that they can relate to, and influencers give them the opportunity to do just that. Many view influencers as likeable friends or trustworthy neighbours, making them the perfect advocates for your brand.

A 2017 Edelman study found that 83% of people trust recommendations from their peers, above all other forms of marketing and advertising. In many cases, customers are more likely to engage with a product when they’re told about it by a friend or a trusted source. This is what you should tap into – it’s not just a simple online marketing strategy.

Influencer marketing has been proven effective in terms of improving one’s digital presence. It is now seen as an alternative method over traditional campaigns such as google ads, lead generation, marketing funnels, email marketing, SEO campaigns, and much more.

How to Grow Your Business with Influencer Marketing

Influencer marketing, when done right, can transform an average social media feed into a highly engaging and targeted marketing platform that drives customer loyalty and sales. Successful campaigns rely on social proof, which is why influencer marketing is such a powerful tool for growth. Here are some to turn your influencer marketing campaign a success:

Target the Right Audience

Influencer marketing can be done on social media or blog posts, but knowing your target audience is the key to success. Identifying your brand’s social media target market and choosing social platforms that align with their interests will help you deliver a campaign that effectively reaches the people you want most.

Choose the Right Influencer

Choosing the right social media influencers to work with is one of the most important decisions you’ll make. This means someone who has the same level of passion, morals, and values as your business. They should also closely align with the target market that you seek to reach.

Work With the Right Influencer Marketing Service

Going through the process of finding social media influencers on your own can be overwhelming. An easy way to streamline this part of the process is by working with an influencer marketing service provider. These providers will have established relationships with social media influencers who are interested in working with clients like you.

How Much Does Influencer Marketing Cost?

Influencer marketing campaigns vary from one social media influencer to the next. The price of working with social media influencers depends on several factors, including their level of experience, social media following, social reach, social engagement, and social authority.

It is important to know that finding the right social influencers with a great social reach is very difficult. Working with an influencer marketing company can help you delegate your budget and pair you up with social influencers who can successfully deliver a social campaign that reaches your target audience.

Why Choose ETRAFFIC's Influencer Marketing Services?

Getting onboard is simple

Once you’ve chosen to work with us, we’ll take the time to understand your business and goals. We don’t just recommend social media influencers to work with – we’ll take the time to help manage a digital marketing strategy that works for you.

We’ll do the research for you

We’ve gone out and found social media influencers across social platforms, so we’ll provide you with a list of social influencers who are best suited for your business.

We’ll get in touch with the influencers

Once you’ve gotten the list and approved the list of influencers, we’ll do the tricky part of contacting them on your behalf. This means that you don’t have to spend time phoning social influencers. We’ll let them know what you’re looking for and how they can assist your business or social campaign.

We focus on conversions

As much as we like to work with an influencer with a huge number of followers, we focus on the numbers that matter most – conversions. ETRAFFIC’s goal is to ensure that each campaign is tailored-suit to your business for optimum conversion rates.

Please call us on 1300 887 151 to learn more or to book a free strategy session.

Influencer Marketing FAQs

What does influencer marketing do?

Influencer marketing is a social media marketing strategy that uses social proof to get your brand noticed by social influencers. Social influencers are social personalities with a large social following who have expertise in certain niches and share their knowledge with others through social platforms like Instagram, Facebook, Twitter, YouTube, Pinterest, Snapchat, TikTok, and more.

What is an example of influencer marketing?

One example of social influencer marketing is the social media strategy employed by makeup brand Maybelline New York. The social influencer was social personality Kylie Jenner, who had over 110 million followers at that time on social media platforms like Twitter, Facebook, Instagram, and YouTube. This social influencer had more than enough social influence to make some noise for Maybelline New York on social media.

What type of marketing is influencer marketing?

Influencer marketing falls under social media marketing as its focus is social engagement.

What are the benefits of influencer marketing?

The social media marketing strategy of influencer marketing has many benefits. These include increased social proof, social engagement, social authority, social reach, and conversion rates.

What are examples of influencers?

Social media personalities who have social followings are social influencers. You’ll find social influencers on social platforms. These are people who have online content that is highly desirable to their audiences (think social personality PewDiePie with his funny gaming videos).

Is influencer marketing effective?

When done right, influencer marketing can be highly effective. It can significantly improve social engagement, social authority, and social reach.

What is an influencer marketing agency?

An influencer marketing agency is an organisation that takes social media influencers and pairs them with social brands for social campaigns. Some agencies also work to improve the brand’s marketing goals, such as suggesting changes in web design, implementing an effective digital marketing strategy, social influencer outreach, and long term social influencer marketing solutions.

Is there an agency for influencers?

Yes. There are influencer marketing agencies that specialise in working with social influencers by pitching them to brands for a fee or by putting them on their client list for a retainer.

How much does an influencer agency cost?

The cost of the influencer agency depends on factors like the number of social influencers that they have, their pricing model, and how much the influencer costs per post.

Our Process

We employ an effective process to make your influencer marketing campaigns a huge success. Our process will let you reap the most benefits for your ad spend. Our expert team has the necessary qualifications, skills, and experience to design and implement the most effective influencer marketing campaign for your business. Here is our process:

Initial briefing session

Once you choose ETRAFFIC to devise an effective influencer marketing campaign for your business, we will spend some time getting to know you and your business. We want to know your goals, objectives, target market, buyer personas, and the desired outcome from the campaign. We will provide a framework of the campaigns we plan to implement on your behalf during this session. Once you approve the framework, we will proceed to the next step.

List of influencers

Our team will provide a list of influencers for you to review during this phase. We will also let you know their @handles, average engagement rate, and the number of followers you that you know what you will be gaining access to. Our team will also make recommendations on the mix we would like you to move ahead. But we prefer your input during the session and are open for negotiations.

Engaging the influencer

Once we receive your confirmation, we will engage the right influencers for your company. You will be working with them on agreed terms.

Commencing the campaign

The next step is to commence the campaign. Once it is commenced, our expert team will monitor and report on the results. We will arrange a meeting with you to get your opinion on the effects of the campaign.

Our Points of Difference

We are a conversion-focused influencer agency
Advanced influencer tracking of all your marketing campaigns
We implement some of the industry-leading strategies on behalf of your business
Monthly meetings and 24/7 dashboards
No long term contracts
We provide case studies for you to decide whether you should hire us or not
Fixed pricing and payment plans to suit your budget
Trusted by businesses of all sizes
We have already helped hundreds of businesses generate results from our influencer marketing strategies

Why Use ETRAFFIC?

Are you searching for a reputable influencer marketing agency in Australia? If so, you don’t need to look further than ETRAFFIC. We are a trusted name in Australia when it comes to influencer marketing. Call ETRAFFIC today for all your influencer marketing needs.