Whether you are in the process of launching a business or a project or working on expanding your existing organisation, social media branding is something that should be at the core of your strategies.

Just about every new customer you are targeting already using social media, so don’t you think it is time to start using it too?

The best social media presence will take a lot more work than just setting up profiles and then waiting for your prospective clients to locate them. When you use magnetic and enticing social media branding methods, you can find an effective way to outsmart your competitors, drive traffic and generate more leads.

If you are looking for a way to build a much stronger social media profile, ETRAFFIC can help you create the best campaigns for your business. Please call us today at 1300 887 151 to learn how to use social media to your advantage or book a free strategy session below.

Share Your Brand Story Across All Channels

Social media this is among the best ways to provide existing and potential customers with an insider view of what really goes on in your business. It also offers a way to humanise or personalise your brand. 

In addition to Instagram, LinkedIn, YouTube, and Facebook social media marketing, you can also take advantage of other types of social media marketing techniques to grow and promote your company. These channels include Snapchat, Tumblr, WeChat, Messenger and WhatsApp social media marketing. 

ETRAFFIC performs thorough in-depth business reviews, competitor benchmarking and audience analysis to help you decide on the most profitable and appropriate social media marketing platforms and methods for your new or existing enterprise. 

What Is Social Media Marketing?

Social Media Marketing is described as an “online marketing” method that uses various social media channels or platforms, such as Pinterest, LinkedIn, Twitter and Facebook, to capture the attention of customers, establish recognition when it comes to your brand and connecting your brand to a more diverse and broader audience segment. Social media marketing for enterprises and small businesses is one of the best ways to reach prospects exactly where they are already spending time online and to enhance engagement with your brand. 

A data-driven, dynamic social media marketing strategy can bring about fantastic results for your company and convert customers or clients into loyal brand advocates. Moreover, innovative social media marketing strategies can positively influence your SEO (search engine optimisation) and your digital marketing strategies and efforts to create more revenue streams and leads for your enterprise. 

Benefits Of Social Media Marketing

Social media marketing services are linked to several benefits for established brands and startups. When you have a professional campaign monitoring system and social media marketing plan, social media content marketing often leads to better SEO, an increase in search traffic, increased brand loyalty and enhanced customer engagement.  

If you are still not sure whether to invest in social media services, below are some of the top benefits linked to social media marketing to assist your decision-making:

Better Online Exposure
When you have an effective marketing strategy, you will start to generate more social signals and engagements, including shares and likes. This also allows you to interact with broader online communities.
High Search Rankings
As more and more people start sharing your content creation, across the different social media networks, the traffic starts to increase to your site, which helps to improve your overall search rankings.
Specific Audience Targeting
Using social media marketing can help you to identify a target audience and to categorise the ideal customers according to their online activities, location, age and many other metrics.
Improved Customer Reach
According to cases studies, it was shown that around 54% of users online use social media channels when researching products. At the same time, 49% of consumers will depend on suggestions from social-media influencers when they look for a brand. When you have a robust marketing strategy in place, this will grow awareness about your brand and make sure your business reaches the right prospective customers.
Complete Brand Control
Packages for social media marketing can be tailored and designed to your financial capacity and your exact needs. This will mean that you have 100% control over your budget, social media campaign and your branding.
Enhanced Customer Trust

When you gain an understanding of the right way to use social media marketing it will allow your business to assemble a leadership brand that creates meaningful and deep connections with followers. 

Multiple Marketing Options

Besides Facebook advertising, Instagram marketing, LinkedIn, and YouTube social media marketing, you can also take advantage of other marketing methods to promote and advertise your business. Some of the popular channels include Messenger, WhatsApp, Snapchat, Tumblr, and WeChat Social Media Marketing.

Enhanced Profitability

One of the main benefits linked to social media marketing is the fact that you can reach unlimited numbers of prospective customers across many locations without incurring additional expenses or having to do extra work. 

Social Media Services We Offer

ETRAFFIC is one of the most proficient full-service digital marketing agencies, and the social media management services that they offer will be everything that you need for your business to be successful on the different social media platforms. These services include the following:

From ad campaigns, blog posts, custom graphics, to original posts, your company will receive a competitive and complete social media marketing strategy. If you are ready to start using our social media management services, ETRAFFIC is the company you need to speak to.

How To Grow Your Business With Social Media Marketing

If you are finding it difficult to derive the results that you need from your strategy for social media marketing, it is important to know that becoming one of the thought leaders won’t happen overnight. However, with the right data-driven social media marketing approach and creative and effective marketing ideas, you will be able to position and secure your brand and company as an expert in your field or industry within no time. 

From selecting the correct social media networks to creating a content marketing idea or strategy, each step is vital to creating the best social media marketing campaigns. Our expert social media marketing agency has collected the best practices you can use to promote and advertise your brand effectively across all the online platforms. 

Social Media Marketing FAQs

The goal of marketing on social media should be to engage customers, generate more revenue and improve their experience. Companies can also use these platforms as a way to establish themselves as thought leaders in the industry or niche they serve.

In 2014, the Ice Bucket Challenge raised awareness for a disease that kills nearly 20,000 people every year. The ALS Association came up with this challenge in hopes of generating funds and support to fight against its progression—and it worked! 

The challenge required people to pour a bucket of ice water over their heads, and then nominate others to do the same thing. Then everyone had 24 hours or less to create videos with them completing this challenge or donating money to the ALS Association.

The 4 PS of marketing include the following:

  1. Product 
  2. Price
  3. Place
  4. Promotion

Regardless of whether you are a rookie or an expert at social media marketing, everyone agrees that it is not easy. Changing social and technological trends can make it even more challenging. At the same time, there are challenges in ROI measurement, strategy formulation, and allocating a budget and time. Today the 5 largest social media marketing challenges include:


  • Defining Marketing Goals
  • Identifying The Correct Platforms
  • Understanding Your Target Audience
  • Increasing Ad Costs
  • Declining Engagement Rates And Organic Reach

Social marketing derives its main principles and goals from the commercial sectors, which include the 4Ps of marketing. These include promotion, place, price, and product. However, these are concepts that are applied and interpreted in ways that overlook the profit motives associated with commercial marketing. This has to do with the ultimate aim surrounding social marketing which does not involve improving sales, but rather achieving positive changes in behaviour in a target population. 

To get the results you are after when it comes to social media marketing, there is a series of steps that need to be followed. These include:

  • Building A Quality Following
  • Setting Up Your Social Media Budget
  • Defining Your Goals
  • Leverage “Paid” Social Media
  • Understand That Engagement Is One Of Those Two-Way Streets
  • Create Content That Your Followers Are Going To Like
  • Automate Processes to Maximize Your Performance And Time
  • Boost Your Posts To Improve Your Returns
  • Remain Consistent
  • Increase Your Customer-Lifetime Value
  • Turn Your Social Media Engagements Into Revenue
  • Use The Right Analytics To Enhance Your Performance

There are 4 basic steps you can take to help sell yourself on social media:

  1. Optimise your profile
  2. Write an eye-catching bio
  3. Create great visuals
  4. Post regularly
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