Traffic has been considered the ‘currency’ of the internet for a long time. However, things are quickly changing as traffic is no longer carrying as much weight as it used to. You may be getting tons of traffic coming your way but it is useless if you cannot convert this traffic into actual sales and revenue. The days when traffic was all you needed to succeed on the web are long gone.
You need to go the extra mile when it comes to converting visitors who come to your website into paying customers or clients. This is where conversion rate optimisation comes into the equation.
ETRAFFIC is a leading Digital Marketing Agency in Australia that offers quality and affordable conversion rate optimisation services.
All websites are created with a unique set of objectives in mind. Blogs are created to convert visitors to subscribers, eCommerce websites are designed to sell products and brochure websites are created to generate leads. Unfortunately, many website owners forget about these objectives once they have created their website.
Traffic is often used as the benchmark of success, but remember, it is rarely in the initial set of goals or objectives. Less priority is given to more important success metrics such as conversion rate. However, as we have mentioned above, things are quickly changing. More and more people now understand the importance of having a healthy conversion rate.
Your Conversion Rate is the rate at which a website turns a visitor into a paying customer or enquiry. This rate is measured as a percentage. Conversion rate optimisation is, therefore, the process of increasing this percentage.
Getting your visitors to perform specific actions once they land on your website is the secret behind improving sales and revenue. ETRAFFIC understands that increasing client conversions is critical to the success of your business. That is why we base our services on tried, tested and proven digital marketing techniques that can get you the results you are looking for.
We believe that all websites have the potential to become successful sales platforms for their owners. All it takes is some commitment to quality web design and a little help with conversion rate optimisation from a qualified team of digital marketing experts. ETRAFFIC has just the team of digital marketing experts you need.
Our CRO services are tailor-made for each one of our clients but there are some key features that make us industry leader in this field:
Our conversion rate optimisation services also include experienced SEO experts, talented copywriters, website sales funnel analysis experts, and landing page designers. Our team works tirelessly to analyse and maximise the conversion potential of your website. We always look for new and innovative ways to convert your traffic into sales.
Our conversion rate optimisation process includes the following steps and areas of analysis:
We look at how easy it is for people to use your site. Your conversion rate can be negatively affected if your site is difficult to use, frustrating to navigate or inaccessible on mobile devices. If we encounter any usability issues, we will immediately recommend a website redesign to fix these problem areas so that visitors can enjoy using your site.Get in Touch
The next step in our CRO process is looking at your website's content. Here we check to see whether the content on your website is professionally written and optimised for search engines. Visitors want to read well-researched, informative and friendly content. They also want to read content about products and services that they are interested in. We go through all the content on your website and check for areas that can be improved for a higher conversion rate.Get in Touch
We also look at the general appearance of your website. Visitors usually expect a uniform theme/layout across all web pages on your site. They also expect everything to be arranged nicely for easy navigation. Aesthetics play a huge role in convincing visitors that your business is professional and legit.Get in Touch
Lastly, we look at the process you have put in place on your website to convert a typical visitor into a paying customer or lead. We consider every step a visitor goes through from the moment they land on your website to when they finish shopping and exit. It is critical for every step of your sales funnel to be flawless so that you do not lose any quality leads during the sales process.Get in Touch
Choosing to invest in our conversion rate services will enable you to enjoy some unique offerings that you will not find anywhere else. Some of the key highlights and points of difference of our digital marketing agency are:
Are you searching for a reliable digital marketing agency in Australia? If so, don’t look further than ETRAFFIC. We are a trusted name when it comes to all types of digital marketing strategies. Please call us today for all your digital marketing needs.