Most SME’s operate with limited marketing budgets. This means that they have to use all types of innovative strategies within their reach to get the best return from their investment in marketing and increase business revenue over time. However, when it comes to increasing sales revenue, not all marketing strategies will work for your business.
Some strategies are obviously more effective than others based on the type of business you operate and the industry you are in. It’s worth noting that there are currently hundreds of digital marketing strategies you can use to increase sales revenue and in turn grow your business.
However, at ETRAFFIC, we align all our digital marketing services to one goal which is to help small and medium business enterprises across Australia to increase their sales revenue. Our strategies are focused and tailor-made to suit every single one of our clients and their individual needs.
Some of the tried, tested and proven strategies we use to increase sales revenues for our clients include the following:
SME’s must do more than just invest in appealing websites if they want to boost their sales. Website optimisation is the process of making a website more productive so that it becomes a powerful sales platform for your business. We understand that simply creating an attractive website and some nice content is not enough. You have to constantly keep making changes to your site to suit the needs, demands and preferences of your target audience.
Website optimisation helps to boost SEO ranking so that your website features prominently on search engine results. At ETRAFFIC, we have extensive expertise and experience in handling SEO campaigns. All our clients benefit from improved ranking and traffic from search engines through our various campaigns.
Other services we offer under website optimisation include keyword research, content development, web design and much more. If you want to stay ahead of your competitors, it’s important that you have your site audited and optimised on a regular basis.
We help our clients to both setup and optimise their Google My Business profiles. GMB is one of the most powerful digital marketing tools for businesses out there today. If used properly, this tool can generate lots of quality leads for your business which translates to more sales and increased revenue.
GMB is a free online business listing platform offered by Google that allows local consumers to search for products or services in your area and easily find your business. Creating a GMB profile is free and easy. If you have not joined this service, you are definitely missing out.
Creating a profile is the first step. The next step to boosting your business’s online visibility is to optimise your listing. This is where we come in. We do everything from reviewing your business details, creating mini-posts and ads for your business, creating booking buttons for appointments, and sourcing positive reviews for your business.
For businesses that would like to use paid ads to attract potential consumers on the internet, we have a special service called PPC ad campaigns. Our PPC ad campaigns service mainly uses the Google Ads platform to promote your business and/or products and services to large audiences on the web. Our PPC ad campaigns vary in cost depending on your marketing budget and business needs.
It’s important to note that Google Ads are a fast way of increasing sales revenue as opposed to other digital marketing techniques like SEO that require more time to bring in results. If you are looking for quick results from your marketing efforts, Google Ads may be the right fit for you. Our team of digital marketing experts can help you come up with captivating and engaging ads that your target audience will love.
We also offer a dedicated email marketing service to our clients. This service is very comprehensive and includes a wide range of strategies, tools, and techniques that help businesses to attract prospects and convert leads into paying customers.
The secret to successful email marketing campaigns is sending the right email content to your subscribers. However, to get off to a good start, you first need to have a substantial list of subscribers to send your email blasts to.
Developing a long list of subscribers is no easy task. Many small and medium business enterprises struggle to get prospects to share their contact information such as email addresses and phone numbers. This is where ETRAFFIC come into our own.
We help our clients to appeal to their target audiences using powerful lead magnets that boost email and newsletter subscription rates significantly. With email marketing, you can share content as well as new and exciting offers with prospective and existing customers. You can also send out promotional emails to your clients at your own discretion.
Most of the above mentioned digital marketing strategies are designed to assist small and medium businesses like yours to increase sales revenue over time. At ETRAFFIC, we always advise our clients to take an aggregated approach which basically means using as many digital marketing strategies as possible to maximise results and get the best return from your marketing budget.
What makes us different from other digital marketing agencies out there is that we work with our clients to come up with unique solutions that perfectly match the nature, type, and size of their businesses. We take all factors into consideration when developing digital marketing campaigns for each of our clients.
Are you searching for a reliable digital marketing agency in Melbourne Australia? If so, don’t look further than eTraffic. We are a trusted name when it comes to all types of digital marketing strategies. Call us today for all your digital marketing needs.