E T R A F F I C

Digital PR

Rumours and opinions about your business spread around the internet like wildfire. If the opinions are positive, your business will gain from it. However, what if the opinion about your business is negative? That’s where a reliable digital PR agency becomes your best friend. If you are searching for the best digital PR agency in Melbourne, there is no better place to turn to than ETRAFFIC. We are a trusted name when it comes to all your digital PR needs. Following is why you need to choose ETRAFFIC for all your digital public relations needs.

Similar to traditional PR, the actual goal of digital public relations is to improve the online presence of your brand. It helps create professionalism and success around your brand. The only difference is that all of this happens on the digital landscape, and you need a professional PR agency to build your online public relations. That’s where ETRAFFIC comes to the fore.

We understand your need to constantly stay at the forefront of things. We know how to manipulate digital PR to give your business a good image on the internet. A good image is all that matters when attracting highly targeted traffic to your business. ETRAFFIC is the best digital PR agency in Melbourne to implement the right digital strategies to take your brand to the next level. 

Today’s consumer is influenced by the information they receive through digital media. The internet plays an important part in their lives. Smartphones, laptops, iPads, and a host of other electronic gadgets allow consumers to access the internet at any time of the day or night. If your business doesn’t have a good image when they search for the product or service you sell, your competition will stand to gain from it. You will be losing business to your competition when this happens. That’s why you need to implement an effective digital PR strategy to improve the brand image of your business.

Digital public relations is a combination of search marketing, content marketing, and social media. It helps develop your brand awareness and attract highly targeted traffic to your business and this builds customer loyalty over time. Digital PR can do more than traditional PR in the local market because of its borderless nature. Digital PR lets you track the results with every bit of communication you have with the audience. 

Every link to your brand can be analysed to find out how many potential customers clicked on it and when. You will learn quickly and adjust your strategy when you use digital PR to improve the image of your brand. You can easily find out which sites are working in your favour, how long it takes to get your message across, and what type of content the potential customer responds to with the right digital PR strategies.

Our Process

Before devising the best digital PR strategy for your brand, our expert team will identify your company's business objectives and goals. We don't see any merit in implementing a strategy unless it positively contributes to what the company seeks to achieve. Here is our digital PR process to help build your brand awareness in the long run.

1
Defining the audience

Defining the audience

We like to know about the digital behaviour of your audience before devising an effective digital PR strategy for your business. Where does the potential customer consume information online? What formats do they prefer? How can we reach them? The more we know about the behaviour of your audience, the more effective our digital PR strategy will be.

2
Determine your goals

Determine your goals

Once we know about the digital behaviour of your audience, we need to know about your business goals. What does your business want the audience to do with the digital PR efforts? Do you want to educate or inspire the audience? If not, do you want the audience to take specific action? We need to know about your goals to devise the right PR strategy for your brand.

3
Key topics and messaging

Key topics and messaging

Once we know what you want from the digital PR strategy, we need to know how to involve the audience in our PR efforts. What type of content do we need to offer the audience to engage them?

4
Make a distribution plan

Make a distribution plan

Your audience may have their preferences when it comes to consuming information - whether it's email, social media or push notifications. We need to communicate with your target audience right where they consume online information. If not, your audience won't see the message no matter how relevant it is.

5
Measurement process

Measurement process

Digital PR is effective compared to traditional PR because the former can be comprehensively measured. This makes it easier to know if your digital PR strategy is having the desired effects.

6
Use data to take the strategy to the next level

Use data to take the strategy to the next level

We make sure to use the existing data to advance your digital PR strategy. That's why we are considered to be one of the best digital PR teams in Melbourne. You can rely on our expertise to plan and execute an effective digital PR strategy for your brand.

Our Points Of Difference

  • Highly trained and very experienced professionals in the digital marketing industry
  • We are 100% transparent in the methods we implement. Our digital Pr strategies are not shrouded in mystery 
  • We are a Google Analytics Certified Partner in Australia
  • Our expert team offers a fully integrated service
  • We always stay ahead of the game
  • We offer the best value for money in the industry

When you are searching for a reputable digital PR agency in Melbourne, you don’t need to look further than ETRAFFIC. Call ETRAFFIC today for all your digital PR needs.

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