Marketing Automation Services
Do you want to increase your leads and conversion rates? Do you want to take your small business to the next level? If so, you need to revolutionise your digital strategy with marketing automation. No matter the size and shape of your business, marketing automation can help take it to the next level within a short time. Whether your marketing strategies are disorganised or you need to have more freedom to concentrate on the core areas of your business, marketing automation is one of the best options for you.
With hundreds of digital marketing agencies operating in Australia, choosing the right marketing automation service isn’t easy. That’s where ETRAFFIC comes to the fore as we are a trusted name in Australia when it comes to highly effective marketing automation services. Our agency can transform your disjointed marketing campaigns into a well-oiled machine with our highly effective marketing automation strategies.
Impressive automation services are all about data. Our team will make sure they show your customers what they are looking for. We empower your sales team to effectively deal with customer problems and convince them you have the answer to their problems. This will lead to more effective leads, sales, conversions, and improve the bottom line of your company as a result.
Marketing automation will make life simple for you, your employees, and customers when done right. However, it’s not a magic bullet that gives you everything you want overnight. Marketing automation can ensure that the right customer receives the right email and your sales team gets the right information at the right time – when mapped out and organised the right way. That’s where a professional and experienced digital marketing agency comes to the fore. ETRAFFIC is one of the best digital agencies to help you take your small business to the next level by implementing the right automation plan for your business.
Marketing automation is the glue that holds all your marketing campaigns together and makes sure they work towards the same goal of growing your small business. When you choose ETRAFFIC to automate your marketing process, our expert team will help you determine your goals. We will go through your entire sales process – starting from the top of the funnel to the conversions and aftercare of your business. We will also go through the pain points of each step before we implement the right automation solution for your small business.
Once our team knows how your business operates, they will start the automation process. We will help reduce the manpower hours spent on administrative tasks and help you focus on the core functions of the business. This is important to reduce the overheads and improve the bottom line of your business. That’s why you need the help of a reputable and experienced marketing agency to automate your marketing process.
Our Process
Marketing automation won’t work to its potential without a well-developed strategy. Following is our highly effective process of automating your marketing functions to help take your small business to the next level in a short period of time.
24/7 Lead Generation
You know how difficult it is to find a lead through manual management. Emails have to be sent and you then need to follow up each contact to get them to buy your product or service. The latest statistics show that automation helps build relationships with potential customers and lead them to purchase your product or service more efficiently. You will get 451% more engaged and solvent leads through automation. A chatbot can generate and manage leads 24/7.
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Automating the Customer Lifecycle
The first step in customer lifecycle automation is contact data collection. Once the potential customer enters their details, the system will create a contact card that will have all the information you need about the customer. Getting personal information about the customer helps increase your conversions by 67%. You can do this using Google Forms.
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Dynamic Content
Dynamic content is personalised depending on the customer who receives it. You can personalise the content in your promotional emails as a first step.
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Multichannel Marketing
Multichannel marketing helps attract more leads and convert them into paying customers for your business. For example, email marketing in collaboration with other channels such as messengers and social networks provide excellent results. You should automate various communication channels to provide information to each customer in the most convenient manner.
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Marketing automation allows you to see the results of a specific action in real-time. For example, an email marketing campaign will give you statistics on the following metrics - click rate, open rate, click map, unsubscribe rate, bounce rate, compliant rate, and deliverability statistics by domain. Reports on automated actions will be available in real-time for you to see and make adjustments to your marketing campaigns.
Get in TouchOur Points Of Difference
- We are an award-winning digital marketing agency that specialises in automating all your marketing functions
- We provide top value services to all customers
- We focus on ROI
- All our consultants are highly specialised in their relevant fields
- We have extensive experience in effective marketing automation
- Our team will go that extra mile to satisfy all your needs
Call ETRAFFIC today for all your marketing automation needs in Australia.
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