Ainsley Law

Brief Description

Ainsley Law is a boutique legal firm that specialises in providing legal services to clients across various sectors. When they approached ETRAFFIC, their goal was clear: enhance their online visibility, improve their local presence, and effectively attract new clients. Ainsley Law needed a full digital marketing overhaul to stay competitive and stand out in a crowded legal market.

What we did

Website Design

We developed a professional, responsive, and modern website that accurately reflected Ainsley Law’s brand and showcased their legal expertise. The website was designed with user experience in mind, featuring easy-to-navigate sections on their services, success stories, and a simple way for potential clients to get in touch. Additionally, we ensured it was mobile-friendly, as over 50% of legal searches are performed on mobile devices. This was crucial in building credibility and increasing the firm’s digital presence.

Search Engine Optimisation (SEO)

We optimiaed the website for search engines, focusing on relevant legal keywords, location-specific searches, and content enhancements. By optimizing metadata, improving site speed, and adding structured data, we helped Ainsley Law rank higher for key legal search terms. Over time, their site saw an increase in organic search traffic, which led to more client inquiries. We also incorporated local SEO strategies, ensuring Ainsley Law appeared prominently in local searches related to legal services.

Google Maps Optimisation

We optimised their Google My Business (GMB) profile, ensuring accurate business information, reviews, and services were visible to local searchers. This optimization made Ainsley Law more accessible to clients searching for legal services in their geographic area, increasing walk-ins and calls. This enhanced their presence on Google Maps and ensured they were shown in local search results when potential clients searched for nearby legal assistance.

Social Media Strategy

We created and managed their social media presence across various platforms, including LinkedIn, Facebook, and Instagram. By posting relevant legal tips, client testimonials, and industry news, we fostered engagement with their target audience. This not only increased brand awareness but also positioned Ainsley Law as an authority in the legal industry, which was critical for attracting new clients and retaining existing ones.

Google Ads

We implemented highly targeted Google Ads campaigns to capture leads from those actively searching for legal services. We created compelling ad copy that directed users to custom-built landing pages, leading to a higher conversion rate of inquiries to clients. The ads targeted key demographics, ensuring Ainsley Law appeared at the top of search results for legal-related queries, further increasing their visibility and client base.

Ainsley Law

The Challenge

Before partnering with ETRAFFIC, Ainsley Law struggled with an outdated website that wasn’t optimised for search engines. Their digital footprint was minimal, and they were not leveraging Google Maps or paid advertising to attract local clients. They needed a strategy that would not only increase their online presence but also convert website traffic into leads. Additionally, the legal sector is highly competitive, meaning Ainsley Law had to stand out from the crowd to capture potential clients’ attention.

Ainsley Law

Strategy & Discovery

ETRAFFIC undertook an in-depth discovery process, analyzing Ainsley Law’s market, competitors, and target audience. By conducting a competitor analysis and identifying gaps in their digital presence, we created a tailored plan to enhance their online visibility. This involved understanding the unique legal challenges potential clients face and ensuring Ainsley Law’s content and website spoke directly to their concerns. We identified key opportunities in both organic search and paid ads to attract a steady stream of new leads.

Website Design

We designed a clean, professional, and highly functional website that reflects Ainsley Law’s reputation in the legal industry. With clear navigation, easy contact forms, and service-specific pages, the site ensures potential clients can quickly find the information they need. The mobile-responsive design allowed Ainsley Law to capture a broader audience, including those browsing on mobile devices. This overhaul improved their overall user experience, contributing to an increase in time spent on the site and a reduction in bounce rates.

Ainsley Law

SEO Strategy

Our SEO approach included both on-page and off-page optimization techniques. We conducted thorough keyword research to identify the most relevant legal search terms in their area and incorporated these into the site’s content, headings, and metadata. Additionally, we worked on link-building and reputation management to increase domain authority, helping Ainsley Law rise to the top of local search results. This strategy ensured a steady growth in organic traffic and lead generation.

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Google Maps Optimization

By optimizing their Google My Business profile, Ainsley Law saw an immediate improvement in local searches. This increased their chances of being discovered by people looking for legal services nearby. GMB reviews and accurate business information played a crucial role in building trust with potential clients, making them more likely to engage with Ainsley Law over competitors.

Ainsley Law
Ainsley Law

Google Ads Campaign

The tailored Google Ads campaign targeted individuals searching for specific legal services in the local area. We split the campaigns by service type to maximize relevance and ensure that Ainsley Law reached clients actively looking for those services. The result was a dramatic increase in the volume and quality of inquiries, helping Ainsley Law consistently convert leads into paying clients.

Results

  • Significant increase in website traffic, particularly from organic search results and paid ads.
  • Higher rankings on Google Maps, driving local foot traffic and inquiries.
  • 45% boost in client inquiries within the first few months of running SEO and Google Ads campaigns.
  • Enhanced social media presence, which resulted in more engagement and an expanded online audience.

Ready to take your law firm’s marketing to the next level?
Contact ETRAFFIC today and let’s discuss how we can help you dominate your local market.

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Google Rating
4.6
Based on 50 reviews
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