Strategy & Discovery
ETRAFFIC undertook an in-depth discovery process, analyzing Ainsley Law’s market, competitors, and target audience. By conducting a competitor analysis and identifying gaps in their digital presence, we created a tailored plan to enhance their online visibility. This involved understanding the unique legal challenges potential clients face and ensuring Ainsley Law’s content and website spoke directly to their concerns. We identified key opportunities in both organic search and paid ads to attract a steady stream of new leads.