DIgital Marketing Focused on Business Outcomes!
At ETRAFFIC, we believe that business outcomes management is the next frontier in customer relations and business operations optimisation. This is not something that we have just stumbled upon as we have witnessed firsthand how improving customer management practices can boost the performance of a business enterprise. Our many years of experience in digital marketing puts us in the unique position to help you grow your business in the right direction.
Many businesses today are struggling with customer relations and client management with a lot of these companies struggling to understand the needs of their customers. Recent studies show that only 30% of consumers believe that the companies they work with understand their needs. This means that about 70% of companies are failing to satisfy their customers needs thus performing poorly year in, year out. At ETRAFFIC, we help to address this issue by focusing on business outcomes such as brand awareness, lead generation, distribution channel development, sales conversion, transaction yield growth and customer retention.
Brand Awareness
Brand awareness is all about making a name for your business that consumers will remember. Our brand awareness strategies are tailored to propel your business to where it should be – at the top of consumers’ minds. We are well aware that a consumer cannot buy your products or services if they do not know about them in the first place. Action can only be taken if there is awareness.
Customers do not have to use your products or services every day for them to remember you. Your brand awareness should be so strong and widespread that consumers immediately think of your products when they are in need. At ETRAFFIC, we take a straightforward and effective approach to improve your brand awareness among your target audience. We use innovative branding messages and platforms such as social media to keep your brand at the forefront of consumers’ minds.
Lead Generation
Another business outcomes service we offer is lead generation. Essentially, we help business in Melbourne and other parts of Australia to capture quality leads that will generate revenue. It’s important to note that not all leads are the same. Some leads are definitely better and of higher quality than others. Ultimately, high-quality leads are those that direct you to your target audience and those who are in need of your products or services.
This is where we come in as we help to connect your business with quality leads in order to maximise your ROI. We understand that the only way to get a return from investing in any digital marketing campaign is to convert leads or prospective customers into actual sales. At ETRAFFIC, we develop a lead generation campaign that is customised to your business and your own unique needs and requirements.
Distribution Channel Development
We can help you can expand your network of resellers as well as improve your relationships with existing ones. Our distribution channel development services will help you find more individuals and businesses to both market and sell your products to. Ideally, we want you to be able to reach out to more places to sell your products which will ultimately boost your revenue.
This business outcome service is specifically suited for businesses in the manufacturing industry because they rely on resellers to stay in business. Building strong, healthy relationships between manufacturing businesses and resellers is the secret to success. It is also imperative that you are continuously getting new resellers to work with your business. At ETRAFFIC, we can help you to gradually and significantly increase the size of your distribution and reseller network.
Sales Conversion
Of all the business outcomes that entrepreneurs have a hard time with, sales conversion is definitely the toughest. Indeed, converting visitors to your websites into paying customers is easier said than done. A simple sales conversion such as getting a consumer to subscribe to your email list is easy to achieve. However, a sales conversion is different as it involves somebody who willingly offers their money in order to get a certain product or service.
Not many people are willing to take money out of their pockets however, there are plenty of consumers who are willing to spend their hard-earned money on your products and services. At ETRAFFIC, our job is to connect your business with these consumers. We use state-of-the-art sales conversion tools and techniques to ensure that no prospects are lost along the sales process.
Transaction Yield Growth
Once you have succeeded in achieving all the above outcomes, the only thing left is to position your business as a leading service provider in order to maximise sales and revenue. It’s commonly said that getting to the top is easy, but staying there is the difficult part. Maximising transaction yield involves making existing customers pay more for your products and services, ideally because they see more value in them. Only well-known, trusted, and market-leading brands can demand more money from their customers and get it.
Doing this entails offering high-quality products or services, as well as an exemplary customer experience. At ETRAFFIC, we can help turn your successful small or medium business into a premier brand that customers choose without thinking twice.
Customer Retention
Again, when you have all other business outcomes under control, you will need to ensure that your customers keep coming back to buy more from you. We also help you with that by turning most of your one-off sales into repeat sales. We employ a wide range of customer retention techniques and strategies to engage customers and keep them coming back for more.
At ETRAFFIC, we are a results-oriented digital marketing agency that can help you achieve the business outcomes that may seem elusive and even impossible. Talk to one of our experts today to learn more about our services.
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