Marketing is an important success driver for any business. As such, Google remarketing ads can be extremely effective for your business.
Google Remarketing ads are a type of internet advertising that allows a business to offer tailored ads to visitors who have previously visited their website. This helps keep your brand in the mind of potential customers, increasing your chances of making a sale.
Call us now at 1300 887 151 to find out how Google remarketing ads can help you stand out from your competition or click below book a free strategy session.
Professional Google Remarketing Ads
Since not every entrepreneur is tech and marketing-savvy, hiring a professional Google Ads service is vital. These professionals understand how to use the online space to take your business to the next level. In this light, Google Ads is one of the most effective sponsored search programs for generating new business and driving qualified pay-per-click leads.
Getting top exposure in competitive marketplaces while simultaneously helping to manage your monthly ad cost can be difficult. To obtain the best results, a successful PPC campaign necessitates careful continuing maintenance. Luckily, with professional Google ad services such as those offered by ETRAFFIC, you can reach potential customers through focused remarketing campaigns.
The Advantages of Google Ad Retargeting
Creates More Brand Awareness By Using Custom Graphics
Many ad campaigns will simply target people who visit your site via text without images. However, with Google remarketing, the target audience gets lured in using graphics in the search ads. Professionals understand that landing pages need to be as captivating as possible.
As such, they create ads that are captivating and conspicuous. Consequently, the captivating ads result in higher conversion rates which boost the business’s sales. However, you can still focus on the search network, but the display ads, according to experts, facilitate a greater click-through rate.
The Cost per Click is Cheaper
Remarketing efforts on average have a greater click-through rate than traditional display advertising campaigns. This is because the people you’re targeting are already aware of your service or product. As a result, they’re more inclined to click on your ad.
In addition, to get a conversion from your remarketing audiences, you need to get the first click. You have a better chance of increasing your conversion rate if the click-through rate on your Google Ads account is higher. This means that the cost per click is lower when you use this form of marketing.
Higher Conversion Rates
The ultimate purpose of Internet marketing, regardless of business, is to get the end-user to interact in some way. We want the user to participate, whether it’s through a data entry, a document transfer, or an online purchase.
Someone who has already learned about your service or product is one step closer to making a purchase. This is as opposed to someone who is visiting your website for the very first time. Such users are considerably more likely than new visitors to become customers after viewing your remarketing tag.
Gives You More Control
You can use remarketing to see which websites perform the best in terms of click-through and conversion rates. If your advertisements are being shown on a website that is sending users that aren’t converting, you can stop them from being served there. As such, you can optimise your return on investment by only presenting your advertising on web pages that are highly targeted.
How Does Google Remarketing Work?
If you currently advertise on Google, all you have to do now is install a piece of Google retargeting code to your website. This is often known as a tag or pixel which allows visitors to be added to your retargeting audiences via browser cookies. In addition, you can change the coding on individual pages to conform to more specific categories.
For example, suppose you run an e-commerce store that offers kitchen supplies. You can develop a “toaster” retargeting audience based on customers who frequent your website’s toaster pages.
As a result, you’ll be able to show these visitors a highly targeted ad space that promotes your toasters. You already know they’re looking for this kitchen appliance, and now you can entice them back with a unique offer.
Is Google Remarketing Worth it?
As customers, we occasionally need a little prodding to get us off the fence. We are influenced by the messages and surroundings we are exposed to when making purchasing decisions. This is no different on the internet.
Remarketing is incredibly effective at directing potential consumers. It directs them from the point when they are likely to purchase to the point where they finish their order at the checkout.
What is Google Remarketing?
Did you know that 96% of your potential website visitors aren’t actually ready to buy yet? In fact, most of us forget that our customers are just like us – they are very busy.
Just imagine, how many times have you been distracted before you reached the payment step on a website!
If you want customers coming back for your product or service, you need to get your brand in front of their eyeballs regularly – as they progress through the buying cycle.
That’s where Google Remarketing or Retargeting comes into the picture.
No matter where your potential customers browse online, your brand will have a presence with Google Remarketing.
However, Google Remarketing should be performed by an experienced Google Remarketing Agency.
If you are searching for a reliable Google Remarketing Agency in Australia, you don’t have to look any further than ETRAFFIC.
We are your trusted partner in Australia for all your Google Remarketing needs.
Remarketing ads give you the ability to present highly targeted ads to potential customers who have already shown an interest in your product or service.
For example, when a potential customer visits your site but doesn’t convert into a sale, your retargeting ad will be shown to the individual as they continue their journey around the net.
This will help keep your brand at the top at the forefront of their mind and entice them to return for more and finally become a paying customer.
Did you know that the more ad impressions a visitor sees, the more likely they are to convert?
Remarketing will present these customers with gentle reminders about your brand. This will help build their trust in your brand over time.
Our expert team will work with you to present an irresistible offer to each potential customer.
The average conversion rate for worldwide eCommerce sites is only around 2.95%. However, with Google remarketing ads, you have a much greater reach.
In fact, Google Display Network or GDN reaches more than 90% of online shoppers across the globe. Our team will help you tap into a large portion of these customers.
That’s why you should partner with ETRAFFIC for all your Google Remarketing needs.
Google Retargeting will not only attract more customers to your brand but build brand awareness in the process. In fact, Remarketing is one of the most powerful brand-building machines out there.
Our impressive Google Remarketing team will work closely with you to design the advertisements you’ll love and attract highly targeted customers to your brand.
Remarketing needs a delicate balance between aggressive targeting and subtle hints. Our team knows how to get the right balance the first time around.
In fact, we will help increase your repeat visitors by at least 50% or more within a short time.
You will get highly personalised advertisements that are managed by a highly professional Remarketing Agency when you choose us as your digital marketing partner.
Our campaigns are designed to attract non-converting visitors while giving your brand that extra magic in the process.
Our creative team of experts will work together with the customer to devise an effective retargeting strategy that does what it is supposed to do.
That’s why our service can dramatically increase your conversions within a short time.
Our Process
Your business should always be in front of shoppers eyes during the decision-making process in this competitive online world. Here is our approach to Google Retargeting that will help take your small business to the next level in a short period of time:
Audience Analysis
We will analyse your audience because the entire concept of Google Retargeting is based on showing ads to previous visitors of your brand as they continue to browse the web.
Campaign Structure And Bidding
After our expert team has completed the audience analysis process, we will work on building the campaign structure of your project.
Design And Development
Your Google Retargeting campaign will not go far without attractive ads.
Our expert team will work with you to create the ads from scratch - which are crafted to convert well.
Squeeze Out More ROI
Remarketing will help you get your ads onto millions of different websites.
You will see that your brand has a presence no matter where your customer browses online.
By doing this we can help you squeeze out more ROI.
Cross-channel Integration
Our team will build a powerful remarketing program by bringing in many other marketing channels into the mix such as Instagram, Facebook, and LinkedIn.
Our Points Of Difference
There are three main things we stand for that makes our agency completely different from our competition.
01
Performance
Your success will be our #1 priority. We will establish clear KPIs together so that you can measure your marketing progress.
02
Education
We employ some of the most knowledgeable and experienced digital marketing experts in the industry.
03
Communication
We communicate with you regularly via calls, meetings, and reports.
Hire ETRAFFIC as Your Remarketing Agency
If you want to take your business to the next level using Google remarketing, then you need to hire a professional like ETRAFFIC. We are skilled, experienced, and passionate about helping our clients.
Please call us on 1300 887 151 to learn how Google remarketing ads can help set you apart from your competitors, or click below to book a free strategy session.
Google Remarketing Ads FAQs
On your Google ads account, select Audience sources on the left menu. Select the setup tag which is under the Google ads tag. Click to save the tag then specify how you want the tag installed. After you’ve set up your tags, you’re ready to dive into the wonderful world of Google Ads retargeting. However, to maximise your efforts, you need to engage a professional Google remarketing ads partner such as ETRAFFIC.
Google Display Ads comprises standard and dynamic remarketing. Standard remarketing shows web ads to those who have already visited your site before. Because they left the site resource without converting, the advertising encourages them to return. Dynamic remarketing on the other hand lets you display the products and services that users have looked at on your website in the past.
- Remarketing with display ads
- Dynamic remarketing
- Remarketing with video
- Remarketing via email
- Remarketing on social media
Remarketing is a feature that allows you to personalise your display ad campaign for people who have already visited your site. This helps to target your adverts to these visitors as they browse the web or use apps.
These ads use specialised messages that encourage previous visitors to visit your website to make a purchase.
They allow you to choose the number of actions, competitors to bid against and the highest bid in auctions they engage in.
This simply allows you to re-advertise to people who have previously visited your site as they use apps or browse.
Call ETRAFFIC today on 1300 887 151 to implement an effective Google Remarketing strategy to attract more customers to your website and improve the bottom line of your business!
Get Exclusive Marketing Tips
Recent Blog
Contact
NEWSLETTER
- Join the ETRAFFIC community today! Our expert team will keep you informed with the latest digital marketing news, events and insights.
NEWSLETTER
- Join the ETRAFFIC community today! Our expert team will keep you informed with the latest digital marketing news, events and insights.
As a trusted marketing agency we deliver proven marketing strategies to help your business grow. Stay in touch with ETRAFFIC on all our socials.
Contact
Copyright © 2022 Website Design by ETRAFFIC
Google Rating
Based on 46 reviews
