How A Free SEO Audit Can Help Your Website
In today’s business landscape, SEO plays an integral role in the success or failure of your business. You simply can’t afford not to have such an asset on board. What is SEO? Search Engine Optimisation is the process of increasing web traffic from the free organic search results on the major internet search engines. This involves increasing your website visibility by improving the quantity and quality to make you more attractive. It’s basically all about ranking in the top results on search engine results pages to enable users to find what they’re looking for easily.
So why is it so effective? This is because it targets web users who are most likely to buy your products and services and takes them to your site. The goal of any business is making a profit, and this means attracting as many clients as possible. In today’s digital world, 75% of web users don’t get past the first page of search engine results. As you can see, that’s where the numbers are.
If prospects don’t know about your business, they are less likely to buy your products. You have to ensure your website is visible to that humongous chunk of traffic. You can’t afford to overlook the value search engine optimisation brings to the table because your competitors won’t. This is why you need to have an SEO audit of your website ASAP.
What is an SEO audit? An SEO audit is a thorough evaluation of your website’s search engine friendliness. Our expert team of SEO auditors will assist in analysing your metadata, on-page content gaps, and site speed improvement opportunities. Our free SEO audit will determine whether the SEO strategy you’re currently using is actually doing the job. We will give you a comprehensive review of all the issues on your website.
What are some of the circumstances you may need to get a free SEO audit?
- When you aren’t sure what your SEO situation currently is
- If you notice a drop in Google ranking and or traffic
- When your website is in a rut and not moving up the rankings
- If you’ve migrated to a different CMS with a loss
SEO Audit Process
We’ll help you find out what is holding you back from the limitless pool of benefits you stand to gain from SEO. The best way to learn what’s wrong with your strategy is by doing an SEO audit. Our holistic free SEO audit approach will begin with a comprehensive assessment of your website’s technical aspects. We do an in-depth examination of your Off-Page and On-Page SEO. We also verify your website on the world’s leading search engines.
Here’s what we do:
Content Audit
We do a deep-dive into all your website's content to identify any relevant issues that may confuse Google as to what your site entails. Content issues are often what results in low traffic and poor rankings. Our analysis will see us cross-reference whether the phrases you’re targeting are in the right place as well as analyse content depth and length. Google indexes content significantly better compared to imagery. Therefore, text is still crucial when it comes to getting found online.
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Technical Audit
Having an easy to access or ‘web-friendly’ website is the key to your search engine results success. We’ll analyse your web coding and assist you in dealing with issues causing search engines in having trouble locating your site and possibly find out why you’re not ranking as high as you could be. We help you increase your conversion rate, rank, and traffic.
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Competitor Audit
It's important to check out the online competition to gain a better understanding as to what you need to do better with your search ranking results. Having this information will provide you with valuable insight to assist you in preparing a strategy that will beat the competition. We do a comprehensive analysis of what the market wants and what competitors are doing. We find out what contributes to their superiority and strong organic presence to create an actionable plan for you to use. The audit we do helps set a benchmark to match and exceed with time.
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Link Building Analysis
A clean and diverse backlink profile can assist you in ranking well and gives you more credibility with other search engines. Our link audit will provide you with a full overview of your existing rank profile and identify any pre-existing toxic links bringing harm to your campaign. We analyse whether the websites linked to your profile are good or bad.
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Based on the analysis made, we give you a thorough SEO audit report that includes a backlink report, a competitive scorecard, and recommendations for future site strategies. We give you the essentials of what you need to know in an easy-to-understand report.
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If you want to grow your online business but don’t know where to begin, you’ve come to the right place. We assist our customers to get leads by using only the latest digital marketing strategies that are sure to turbo-charge your online marketing campaign to the ultimate level. Here’s what makes us different:
- We are up-to-date with the evolving SEO landscape: Google continually releases revisions and new algorithm changes that are not always noticeable in the marketplace. For this reason, SEO audits should be conducted regularly as the online landscape continues to evolve. Our experienced SEO Melbourne Agency accurately monitors, assesses, and adapts to Google changes. We are always in the know of what Google is releasing so we can help you catch up and gain a robust digital presence.
- Benchmarking competitors: Part of the reason for doing an SEO Audit is identifying key competitors in the industry. A competitor, in this case, refers to a business offering similar products and services to yours but ranks higher in natural search results. We benchmark your competitors to find out what makes them tick. We then help you define the right phrases for your website to dominate the organic space.
Whether or not you’re an enterprise or a start-up, our free SEO audit will help identify the pitfalls in the strategy you’re using and help you develop an effective technique that boosts your web ranking to get long-term results. We conduct data-driven research, use a scientific keyword technique, and do a deep-dive into top SEO practices to get you traffic, which means more sales. If you want your website ranking on the first page in Google, call us now to get a free SEO audit. Our team has the technical know-how to drive your business to digital excellence.
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