Surprisingly, in an era where mobile devices are taking over, a significant percentage of small business owners still rely on traditional marketing to get more customers to their business. While this may work, it is certainly better to employ digital marketing if you intend to scale your business to newer heights. You can use various digital channels to get business leads who will convert to paying clients. 

Don’t know anything about digital marketing? Let the passionate and experienced digital marketers at ETRAFFIC help you with your digital marketing campaign. 

Call us now at 1300 887 151 to find out how we can help your business stand out from your competition or click below book a free strategy session.

What Is Digital Marketing?

Online or digital marketing refers to a business promoting itself using online marketing channels to connect with potential clients. Digital marketing utilises the internet and other digital communication forms like search engines, social media platforms, text and multimedia messages, and emails as marketing channels. It is worth mentioning that digital marketing is not similar to inbound marketing. The latter uses a holistic approach to prioritise your business goals and evaluate the available tools to determine the most effective method.

Digital marketing allows your business to take advantage of the various online marketing tactics to promote your product or service. Fundamentally, digital marketing refers to all marketing campaigns that use digital communication to reach their target audience. 

How Does Digital Marketing Work?

Digital marketing does not stray far from conventional marketing, but it takes place online and has replaced most traditional marketing efforts. Digital marketing is the fastest way for most businesses to reach their target audience today. Think of it this way, more people spend time on their phones and are often online. In fact, the chances are that the last purchase you made or the service you were seeking could be found on the internet. So it is necessary to establish an online presence for your business.

Digital marketing uses different strategies to meet your primary business goal, and it may take different routes to achieve this goal. Bottom line, digital marketing strategies work together to create awareness, generate traffic, and turn your business leads into paying customers.

Benefits Of Digital Marketing

Digital marketing has multiple benefits to offer your business, including the following:


Digital marketing is cost-effective and helps your business reach a larger audience. You can create content and ensure that it attracts more people to your website. On the other hand, when employing traditional marketing practices in your business, you will spend much more money as you need to duplicate everything, and there is no guarantee that your target audience will see your ad. The best part about digital marketing is that you can track your ad to see its performance.

The results are quantifiable

With digital marketing, you can get a comprehensive review of how your ad is performing. These metrics have significant benefits for your company as you can constantly improve your strategy and know what your customers want. You can see the real-time results from your digital marketing campaign, including the time customers spend on your page, clicks, views, shares, and impressions.

Stay ahead of your competitors:

The business scene is getting ultra-competitive as more businesses establish an online presence. Competing with similar companies in your industry can be challenging, but a strategic digital marketing campaign can help you outrank your competitors. For instance, if you use SEO and your content resonates with users, search engines will rank your website higher, meaning your page will gain more traffic.

Increased conversions:

You can get more conversions when you use digital marketing. Whether you use search marketing or content marketing, getting conversions is easier and more convenient. All that a potential lead has to do is save or bookmark your blog post or click a link on your site to take the desired action.

Fosters a connection with your customers:

While your business may vary from the next person’s, it is crucial for most companies, if not all, to form a connection with their customers. Digital marketing allows you to connect with your customers and enables you to communicate with them in real-time. For instance, when you use social media marketing, your audience can see and interact with your post. They will comment on it and share, creating a buzz around your service or product increasing your visibility. Furthermore, you can interact with them on an almost instantaneous basis.

Easy personalisation:

You can get more conversions when you use digital marketing. Whether you use search marketing or content marketing, getting conversions is easier and more convenient. All that a potential lead has to do is save or bookmark your blog post or click a link on your site to take the desired action.

Allows you to have a wider reach: 

When you use digital marketing in your business, it allows you to reach a broader audience. For instance, you create an ad with a broader geographical reach so more people can view your ad. Doing so can substantially grow your market reach.

You target prospective customers:

When you use marketing strategies such as having your ad on a billboard or magazine, you have no control over who will see the ad. However, with digital marketing, you can target a specific audience and are guaranteed that they will view your ad.

For instance, you can use SEO or a pay-per-click strategy to reach users interested in your product or service. According to Formstack, pay per click is among the top three generators of on-page conversions. So this can be an excellent tactic to use in your business.

Digital marketing is an unregulated industry that may seem noisy and crowded. Our team makes it a point to simplify the process of digital marketing so that even a novice can understand what we are doing. As a leading full-service marketing agency based in Melbourne, our expert team is dedicated to providing you with a clear view of the bigger picture for your business. 

We offer highly customised marketing campaigns across multiple digital channels to drive sustainable growth and reduce your advertising budget. Our main focus is on improving your online presence, attracting targeted traffic, sales, and conversions for your business. That’s why ETRAFFIC is the go-to digital marketing agency for businesses of all sizes.

Components Of Digital Marketing

Digital marketing encompasses several online marketing efforts. You can apply digital marketing to the multiple digital platforms people use daily. All these marketing channels function differently, so it is crucial to understand how they work. Below are some digital marketing components. 

Success Digital Marketing Program

A successful digital marketing program should offer you a return on your investment. It would be best to reach clients beyond your advertisements through your campaign by providing them with more information about your products or services. It would be best if you communicated what makes you the best choice.

A successful digital marketing program requires you to have a well thought out and researched plan, implement it and then optimise the strategy. It helps to understand your target audience more, business goals, the marketing channels you will use, and use your business metrics, which you should always track and improve.

Why Choose ETRAFFIC’s Digital Marketing Services?

  • We deliver on time – We understand that time is money, so we aim to deliver our services on time.
  • We quantify our success – ETRAFFIC tracks visitors to quantify our success, so we know what works and what does not.
  • Write code that works We use the latest technology to hand-code all sites.
  • We listenBefore we implement any marketing strategy, we listen to our clients to understand their goals.
  • We value integrity –  ETRAFFIC is open and honest and will only sell our clients what they need.

Please call us on 1300 887 151 for the best digital marketing services for your business, or click below to book a free strategy session.

  • We value integrity – We are honest and will not sell you anything that you don’t need 
  • You talk, we listen – We want to understand our client’s business goals before implementing any type of marketing strategy
  • We write code that works – We hand code all sites using the latest technology
  • We quantify our success – We quantify our success through visitor tracking. We know what’s working and what’s not
  • We deliver on time – We fully understand that time is money in business


Are you searching for a reliable digital marketing agency in Australia? If so, don’t look further than ETRAFFIC. We are a trusted name when it comes to all types of digital marketing strategies. Please call us today for all your digital marketing needs.

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