A Google Ads campaign is one of the most effective advertising methods you can employ as a marketer or business owner. Most people use Google as a search engine, meaning Google advertising can help your business gain more visibility and possibly more conversions. A study by Corporate Eye shows that over 97% of Google’s revenue is generated from Google Ads.
So, how do you create successful Google Ads? How do you ensure you get a return on your investment? ETRAFFIC can help. Please call us today at 1300 887 151 to learn how we can help improve your Google Ads conversions or book a free strategy session below.
ROI - What You Need From A Google Ads Agency
Our team has the necessary skills to help you create Google Ads campaigns that maximise your return on investment. Working with a reputable digital marketing agency like ETRAFFIC ensures you avoid costly mistakes.
We are Google partners and know everything there is to know about Google Ads. Our Google Ads experts can help you run a successful PPC campaign regardless of your business or industry. Per a WebFX survey, over 80% of businesses globally trust Google Ads for PPC campaigns. We will help you navigate your Google Ads account and create a well-planned strategy to ensure you get a return on your investment.
Google Ads Services We Offer
Website audit
If you have any previous Google campaigns, we go through them and your website. Doing so lets us know what area we should improve and what strategies to refine. We study all the necessary details before moving to the next step.
Keyword research
We take time to research the main keywords to use in your Google Ads campaign. We will optimise the keywords to match words that potential customers will typically use to find a similar product or service.
Campaign setup
We will set up your campaign based on the buyer’s journey. By understanding their purchase process, we can imitate it in the ad setup.
Ad copywriting
We will ensure Google approves your campaign. Our team will ensure your ad answers consumers’ questions while being search engine friendly. Doing so ensures your page ranks high on the search engines.
Google ads optimisation
Our team optimises your ad to ensure search engines do not block it from ranking high on the results page.
Tracking
Our team will track the performance of your Google Ads daily. Tracking the results can help us with your next campaign, especially knowing which strategies to keep and which ones to improve. We track everything, including lead generation.
Benefits Of Hiring A Google Ads Agency
It would be best to work with a PPC agency as they have years of experience and know what they are doing. If you have no PPC management experience, the chances are that you will do a lot of guesswork when running your Google Ads. As a result, you will keep spending money on paid ads without getting a return on investment. Here are the benefits of hiring professional Google Ads management services:
Cost-effective
Working with an agency is more cost-effective as they will likely get lower rates than you. ETRAFFIC can redesign your Google Ads to ensure they are more effective, saving you money in the long run. Your ads can run long term, and we will keep monitoring the metrics and using the information to refine your ad.
Time-saving
Working with an agency will save you time. Agencies will develop data-driven strategies and the correct target keywords, as they have been in the industry long enough to know what works and what does not. On the other hand, it will take you a long time to master how to create a successful ad, and even then, you still need to stay on top of business operations. All this can be overwhelming if you don’t have the expertise.
Knowledge and skill
Agencies have the necessary knowledge and skill of how Google Ads work. They know how to improve your conversion rate and optimise your site to get more clicks on your ad. A statistic by WordLead shows that paid campaigns drive 65% of clicks received by Google Ads. Ads can be long term, so why not get a high-quality ad that will pay for itself after a specific period?
Budget
Another perk of hiring an agency is having them work within your budget. Whether you promote a product or service, there is no compulsion to work with an agency’s budget. You can adjust the budget as you see fit. Besides, most agencies will give you an upfront quote on their different packages and deliverables.
Grow Your Business With Google Ads
Google Ads are an excellent way to grow your business, and you can use the quality score to monitor how your ad is performing. According to BCluch.co, individuals are four times more likely to click ads on Google (63%) than on a different advertising channel.
Increase conversions with our Google ads team! At ETRAFFIC, we make sure that your investment in Google ads doesn’t go to waste.
Increase Conversions With Our Google Ads Team
Google Ads is certainly a fast way to get to the top of Google for your hero keywords, however if you have a marketing budget to mindful of then you will need setup a daily budget to better manage the costs of the google campaign.
Our google ads team carry out extensive research prior to creating any google ads campaign to ensure we evaluate the market opportunity, what keywords your audience is actually typing in and what your competitors are investing.
Once our google adwords team have this initial research we can then establish a base line recommendation allowing you to kick off your campaign with a head start leading to stronger results.
While traditional marketing campaigns still work, with the advent of Google Ads, entrepreneurs now prefer digital advertising because of its traceable results.
Google Ads is one of the fastest techniques to improve your online sales.
And at ETRAFFIC, we make sure that your investment in Google Ads doesn’t go to waste.
Once you give us the responsibility, we will set up a marketing campaign and manage it to accelerate your company’s sales volume.
Can My Google Ads Campaign Be Better?
As a Google-certified company, we know what it takes to boost your sales by managing your Google Ads campaigns.
Our refined marketing campaigns, together with result-monitoring, allow us to understand which campaign suits your business best.
At ETRAFFIC, we don’t stop if we hit the target on our first attempt. We keep trying various alternatives so that you never run out of Google Ads campaigns.
This not only increases your chances of boosting sales but will also see a consistent performance from your business activities.
Our experts use the latest data analysis tools to monitor the performance of the Google Ads campaigns, every day, every hour.
Our job here is to keep updating you with in-depth insights about the campaigns so that you can also suggest ideas and provide some input into your campaign to achieve better results.
Increasing Leads With Google Adwords
ETRAFFIC optimises your Google Ads campaign so that we can convert the traffic from your website into buyers, thus making Pay-Per-Click advertising more profitable for your company.
Our experts will focus on the management strategy of your Google Adwords campaign through PPC services designed to increase your ROI.
We implement multiple personalised and long-term strategies that not only generate leads but also increase your revenue by attracting new customers.
Our Google Ads campaigns aim to boost traffic on your website, improve conversions and also increase brand awareness.
We believe this will enhance the chances of getting repeat customers. Moreover, this strategy allows us to extract unlimited data for every marketing campaign. I
t shows us the number of people who clicked the ads, how many viewers responded to the campaign and visited your website, the viewers that converted into leads, and the specific keywords that generated most of the traffic.
How We Track Your Google Ad Results
Every business wants repeat customers so that they have a significant and reliable customer base.
We can help you set up such a base so that your business can expect consistent orders throughout the year.
Our team will go through the real-time results of the marketing campaigns so that they understand the percentage of viewers who become leads and the leads that become repeat customers.
We not only start Google Ads campaigns but also monitor their results to differentiate the success of the campaigns.
A Winning Google Ads Process
Our experts start by auditing your website to help develop a Google Ads campaign, then we carefully track the results of the campaign. Following is the process we use:
Website Audit
We will start by going through your website and also any existing Google Ads campaign.
This allows us to understand the areas we need to improve on while implementing our campaign strategies.
Our team will start by checking the links, keywords, load speed, and many more aspects of your website and prepare a comprehensive report before moving to the next stage.
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Keyword Research
Keyword research is essential for almost any type of digital marketing campaign.
Unless we think from the customer's point of view, we can’t prepare content that matches their keywords.
Therefore, we spend a substantial amount of time researching different keywords for your Google Ads marketing campaign.
From your site's homepage to different search pages, we will optimise the keywords so that they match what your potential customers may use to find related products or services.
Our team will also prepare quality content so that it includes the keywords we identify.
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Campaign Setup
We always think from the buyer's perspective.
This helps us to understand the journey that a buyer goes through before finally placing their order.
We will set up your Google Ads campaign according to that journey.
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Ad Copywriting
As a Google Partner, we also make sure that Google approves your site's ads.
Our professional copywriters will try their best to ensure that your ad is search-engine friendly and also answers the needs of your potential customers.
This essentially means matching the keywords of your customers so that your site ranks in the first page of any search engine.
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Apart from copywriting your ad, we will also optimise it so that no search engine can stop it from appearing on the first page.
With more keyword matches, your site will soon start reaping the benefits.
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Daily Tracking
We always track your Google Ads campaign's performance.
Unless we track the results, we will not be able to proceed with our next campaign.
From matching keywords to lead generation, we track everything, every day.
Get In TouchWhy You Should Consider our Google Adwords Agency
With so many companies offering to work as your Google Ads agency, why should you hire us instead of other service providers?
Here are a few reasons that explain why ETRAFFIC is different.
- We only provide result-driven strategies so that your Google Ads campaigns don’t fail. Our team understands that your money is at stake and we respect and value that. Therefore, you can expect successful strategies for every campaign from ETRAFFIC.
- Our team precisely targets sections of your website that need improvement. We don’t believe in making wholesale changes to show off our skills. ETRAFFIC will tweak a few things to increase your company’s sales volume online.
Google Ads FAQs
Google ads let you promote and advertise your services or products when consumers search for relevant keywords. When executed well, they can help you gain leads and make sales. Usually, when a consumer clicks on your Google Ad, it leads them to your landing page.
Several factors will influence how much you pay to get an ad on Google. On average, the cost per click is $1 to $2. You can control how much you spend on your Google Ad.
Yes. Google Ads are a cost-effective way for your business to reach an unlimited target audience. They are also pretty flexible as you can adjust, start, pause, or stop at any moment.
The word “better” is relative to your business goals. Facebooks ads offer you nuanced targeting and detailed and more powerful tracking insights. On the other hand, Google Ads is a faster way to start advertising, and it provides you with a broader reach than Facebook Ads.
Yes, they do. Google Ads work for all businesses, small or large, across different industries.
Therefore, if you want a reliable Google Ads agency to take over your marketing campaigns, trust ETRAFFIC. Call us today on 1300 387 233 to set up an appointment and get you going on the path to success.
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