Understandably, every company has a set of objectives when it spends its marketing dollars. We appreciate that your company doesn’t spend money on marketing just for the sake of it. You are interested in achieving the highest return on investment based on your business objectives. Your objectives might be to increase your brand’s awareness, achieve better rankings on search engines, develop better customer/client retention, or, as is often the case, a combination of these targets. Either way, we are here to help you achieve this.
ETRAFFIC offers SMEs the full range of online marketing agency services. Our strengths lie in our ability and experience of bringing various marketing channels to the fore, creating a marketing funnel that works seamlessly. Working with you, we create and develop the best holistic marketing strategies to meet your marketing objectives and deliver the highest ROI. Our range of digital marketing services include:
Search engine optimisation is the cornerstone of any online marketing campaign in many ways. You have to get SEO right to generate the highest ROI possible. At ETRAFFIC, we fully understand how vital SEO is to our clients. With this in mind, we provide the full range of SEO services, from SEO campaigns/packages, SEO audits, to link building.
We might use local search for location-based online visibility, brand building, and credibility enhancement as part of our SEO strategy. While we've optimised our packages to suit different companies, you can rest assured of our dedication to the cause of growing your business. In a nutshell, we pull out all stops to ensure you rank at the top of the first search engine results page (SERP).
Pay Per Click marketing is one of the best ways of getting instant results. PPC ads allow SMEs to reach their target audience precisely when they want to take the desired action, for example, if they are looking for a restaurant or retail store. However, with the limited marketing budget that many SMEs have, we optimise your marketing dollars to achieve the highest return on investment.
That's why we hyper-optimise PPC campaigns and use a combination of Google Display Network, Google Shopping or Product Listing Ads (PLA), and Google Remarketing to ensure you get maximum results from your ad spend.
While Google AdWords is the most popular PPC program today, Bing Ads is still effective in driving traffic to your website, improving your brand's visibility. As part of your PPC strategy, we might incorporate Bing Ads to optimise your ad dollars further.
With over 2.8 billion active monthly users, Facebook is a behemoth within the marketing industry. Crucially, as a marketing platform, Facebook is structured to help advertisers precisely target their audience. Done right, advertising on Facebook can be effective, highly scalable, and profitable, especially when you partner with ETRAFFIC.
However, as other emerging social media platforms gain popularity and experience increased active traffic, there is a case to widen the scope of social media platforms SMEs use today. For instance, video-centric social media platforms such as YouTube, Instagram, and TikTok have recently gained many active users. This represents a massive opportunity for SMEs to acquire and retain new customers and clients. And we cannot discount other platforms, including Pinterest and LinkedIn. We work with you to ensure you have a presence on the media that suit your brand and where your target audience is most active.
We offer hosting packages designed to meet the needs of SMEs. Our hosting packages are built on a foundation of fast and reliable dedicated servers; you can rest assured your website will be persistently online and ready to present your business to the online world. No matter the amount of data transferred as you serve your website to your audience, we have a hosting plan for your specific needs.
Finally, we have a wide variety of hosting plans and solutions for you to choose from at affordable prices.
Digital marketing is inherently a data-driven industry. However, the implementation of the various marketing techniques needs a creative touch. No other aspect of digital marketing exemplifies the need for creativity than content marketing does. After all, your content must be informative, engaging, and entertaining content across different mediums and platforms.
You must create and publish valuable content that helps your audience research or learn more about your company. The content must anchor your authority in your industry and provide the basis for your audience to trust you.
Most importantly, your content should communicate industry expertise while providing brand personalisation. We create different content within our content marketing service, including blog posts, ad copy, sales and landing page copy, infographics, email content, social media content, press releases, video content, rich media content, eBooks, datasheets, and much more. We skillfully create content for different channels and platforms that attract traffic, engage your audience, and, most importantly, convert them into leads, loyal customers, clients, and subscribers.
Our web design department is renowned for creating user and search-friendly websites that help your brand stand out and help you acquire and retain a loyal following. We create eye-catching sites that represent your brand and help the website users understand what your business is all about.
Please call us on 1300 887 151 and let’s customise a digital marketing campaign that sets you apart from your competitors or book a free strategy session below.