Posted by Cameron Francis
on
04 Jan , 2023
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If you’re an Australian business or content creator, you may have noticed some changes to your website’s search rankings in the past few months. This is likely due to Google’s December 2022 Helpful Content Update, which was aimed at improving the quality of content available to users on the internet.
In this blog post, we’ll take a closer look at what this update means for you and what you can do to ensure your website continues to rank well in Google’s search results. Whether you’re a small business owner, content marketer, or website administrator, it’s important to stay up-to-date with the latest changes and best practices in search engine optimisation (SEO).
By understanding the implications of Google’s December 2022 Helpful Content Update and taking action to improve your website’s content, you can ensure that your website remains visible and accessible to your target audience. So let’s dive in!
What Is The December 2022 Helpful Content Update?
The search engine’s methodology for assessing and ranking the value of online content is changed with the release of Google’s Helpful Content Update in December 2022. The update’s objective is to enhance user experience by making sure that excellent, beneficial content is readily available through Google search results.
What does “helpful content” actually mean in this situation? Google evaluates a website’s content according to a number of factors before ranking it. The relevance of the content to the user’s search query, the accuracy and dependability of the information provided, and the overall site experience are some examples of these criteria.
With this update, low-quality or unhelpful websites may see a drop in their search rankings, whereas high-quality, helpful websites may see an increase. Users should experience more relevant, educational, and user-friendly search results as a result of this.
Remember that Google regularly updates its search algorithms, and the December 2022 Helpful Content Update is just one of many. While some updates might be more significant than others, it’s always crucial to stay up to date on the best SEO practices and ensure that the content of your website is optimised to rank highly in search results and drive more traffic to your website.
How Does The Update Determine Helpful Content?
For the purpose of the Helpful Content Update scheduled for December 2022, various factors are considered to establish whether or not a website’s content is useful to visitors. There are a number of criteria that Google uses to evaluate the content, but here are some of the most important ones:
- Relevance: Does the content on the website match the user’s search query? Is it helpful and informative in addressing the user’s needs or interests?
- Accuracy: Is the information presented on the site accurate and reliable? Is it based on credible sources?
- User Experience: How easy is it for users to navigate the site and find the information they’re looking for? Is the site visually appealing and user-friendly?
- Time on Site: How long do users spend on the site after arriving from a search result? Does this indicate that the content is engaging and informative?
- Bounce Rate: How often do users immediately leave the site after arriving from a search result? Does this indicate that the content is unhelpful or irrelevant?
- Mobile Optimisation: Does the site provide a good user experience on mobile devices, which are increasingly the preferred way for many users to access the internet?
These are just a few of the many elements Google takes into account when analysing content. To assess the overall calibre and value of a website’s content, the search engine also considers hundreds of other ranking signals, both on-page and off-page.
It’s important to keep in mind that the goal of the December 2022 Helpful Content Update is not just to penalise websites with poor-quality content, but also to encourage websites to focus on providing a better user experience and more relevant, accurate, and helpful information to users. By taking the time to evaluate your website’s content and make improvements where necessary, you can help ensure that your site remains visible and easily accessible in Google’s search results.
What Can You Do To Improve Your Website’s Content?
The following actions can be taken if you want to enhance the content of your website in light of the December 2022 Helpful Content Update:
1). Conduct a Content Audit
Examine the content on your website carefully and note any areas where it could be improved. Make any necessary changes while taking into account aspects like user experience, readability, relevance, and accuracy.
2). Create High-Quality, Relevant Content
Concentrate on producing informative and interesting content. Ascertain that it is pertinent to your intended audience and offers your users genuine value. To make your content more enticing and memorable, think about incorporating multimedia elements like images and videos.
3). Prioritise User Experience
Make sure your website can be easily navigated, looks nice, and works well on mobile devices. Because of this, you may see a decrease in your site’s bounce rate, an increase in your average time spent on the site, and ease in your users’ ability to locate the information they seek.
4). Promote Your Content
Make sure the right audience is seeing your content. Share it on social media, send subscribers emails using email marketing, and think about additional promotion techniques like paid advertising or guest blogging.
5). Monitor Your Results
Always check your website’s analytics and use that information to make changes for the better. Examine the most popular pages to see where your time and effort are being put in and where you could stand to see improvements.
Final Thoughts
In summary, Google’s December 2022 Helpful Content Update is aimed at ensuring that users find the most helpful and relevant information when searching for something online. By following the steps outlined in this article, you can help improve the quality and relevance of your website’s content, making it more likely to rank well in Google’s search results.
Although there is no assurance that implementing these suggestions will boost your rankings, they will unquestionably help raise the overall calibre and utility of the content on your website. Remember that producing valuable content for your target audience that is high-quality, engaging, and relevant is what matters most.
Therefore, take the time to assess the content on your website, make changes where necessary, and concentrate on producing content that offers genuine value to your users. You should soon begin to see progress with a little perseverance and hard work! Ready to boost your online visibility and drive growth for your business? At ETRAFFIC, we have the expertise and experience to help you take advantage of Google’s December 2022 Helpful Content Update. Contact us today and let us help you create a winning digital marketing strategy that delivers the results you’re looking for!
Please call us at ETRAFFIC today at 1300 887 151 or book a free strategy session below.
