Posted by Cameron Francis
on
28 Sep , 2023
in
As an e-commerce business owner, are you constantly looking for ways to optimise your advertising returns and spike your earnings? Today I will reveal the secret recipe for success: enhancing your average order value.
Adopting a few ingenious and effective tactics can reshape your e-commerce business and guide it towards unparalleled heights of profit prosperity and get the best Return on Ad Spend (ROAS).
In the challenging world of e-commerce, discovering strategies to augment profits and distinguish yourself from the competition is vital. That’s where the notion of average order value becomes important. By concentrating on boosting the amount customers splurge on each transaction, you can magnify your revenue and optimise your advertising returns.
Tactic 1: The Pre-Purchase Boost Offer
Picture this: your customers are on the brink of finalising their purchase, their fingers on the verge of clicking the “Buy Now” button. Now, imagine the surprise and delight on their faces when you offer them an irresistible deal they can’t refuse.
This, my friend, is the potency of the Pre-Purchase Boost Offer – the ultimate game-changer in your e-commerce toolbox.
The Pre-Purchase Boost Offer is like adding an extra dash of enchantment to your customer’s shopping journey. It involves introducing an enticing deal that complements their planned purchase and nudges them to augment their order value. One of the key ways to enhance this offer is through thoughtful ecommerce web design, ensuring the offer is prominently displayed, visually appealing, and seamlessly integrated into the shopping experience.
For example, a customer is about to buy a laptop. Now, visualize offering them a discounted laptop sleeve or a bundle deal that includes a mouse and a laptop bag at a special price, showcased in an eye-catching manner on your website. This increases the value of their purchase and motivates them to spend a little more, raising your average order value.
The timing of this strategy is critical. By introducing these mouth-watering deals at the exact moment when customers are about to finalize a purchase, you tap into their enthusiasm and anticipation to complete the transaction.
The Pre-Purchase Boost Offer, with its enhanced effectiveness through strategic ecommerce web design, creates a sense of urgency and tempts customers to seize the opportunity and enrich their shopping experience with an additional item or a bundled deal.
Remember, the aim is to surprise and delight your customers while concurrently driving your revenue. The Pre-Purchase Boost Offer, empowered by effective ecommerce web design, is your secret weapon to escalating your average order value and creating a mutually beneficial situation for you and your customers. So, get imaginative, strategise wisely, and witness as your customers eagerly grab the opportunity to elevate their shopping experience.
Tactic 2: The Post-Purchase Upsell
Ah, that sweet sensation of contentment when your customers have successfully made a purchase. But wait, why stop there? Let’s capitalise on their elated state and present them with an irresistible upsell that perfectly complements their order. Welcome to the world of the Post-Purchase upsell, where you can improve their shopping experience to an entirely new level.
The Post-Purchase upsell strategy is about providing your customers with additional options that increase their initial purchase. Picture a customer buying a camera from your e-commerce store. Now, imagine offering them an upgraded lens or a memory card with a higher storage capacity at an exclusive price. By showcasing these valuable add-ons, you not only enhance their average order value but also create a sense of satisfaction and value for your customers.
The secret to a successful post-purchase upsell lies in understanding your customers’ needs and preferences. By analysing their buying history and behaviour, you can identify complementary products or upgrades that resonate with their interests. This tailored approach adds an element of exclusivity to their experience, making them feel valued and cared for.
When executing the Post-Purchase upsell strategy, timing and relevance are paramount. Unveil the upsell offer immediately after the customer finalises their initial purchase, while they’re still in a euphoric and excited mindset. Accentuate the value and advantages of the upsell, illustrating how it augments their original purchase and uplifts their overall experience.
Bear in mind, the Post-Purchase upsell is about crafting a mutually beneficial scenario. Your customers get the opportunity to augment their purchase and enjoy additional features or benefits, while you elevate your average order value and bolster your revenue. It’s a delightful surprise that leaves customers feeling appreciated and valued.
Tactic 3: The Bulk Order Discount
Visualise your customers looking through your online store, their eyes exploring your products. Now, imagine this: you reveal an exclusive bulk order discount that’s simply irresistible. This tempting offer encourages them to stock up on their preferred products while reaping substantial savings. Prepare to harness the universal craving for a good deal and unlock the power of the Bulk Order Discount.
The Bulk Order Discount strategy tempts customers to buy in larger quantities by showcasing an appealing offer that rewards their bigger purchase. For instance, if you sell beauty products, you could propose a 20% discount on a bundle of skincare items, inviting your customers to indulge in a complete self-care package. This motivates them to add more items to their cart and increases your average order value, increasing profits.
The secret to successful implementation is to present the bulk order discount as an exclusive opportunity. Emphasise the value customers derive by availing of the offer, stressing the substantial savings they can enjoy while stocking up on their preferred products. Instil a sense of urgency, prompting them to secure the discount quickly.
This strategy benefits your customers and propels your e-commerce business growth and revenue. Customers are thrilled to save money on their purchases, and you can relish the increased average order value, enhancing your profits. It’s a mutually beneficial scenario that fosters customer loyalty and boosts your bottom line.
Tactic 4: The Bulk Order Free Shipping
We all recognise that shipping fees can sometimes deter customers. But don’t worry, because there’s a solution that will have your customers celebrating: the Bulk Order Free Shipping tactic. Providing free shipping on larger orders removes this hurdle and gives customers an irresistible incentive to amplify their purchase quantity.
Imagine the joy on your customers’ faces when they realise they can save on shipping costs simply by placing a bigger order. It’s akin to unwrapping a surprise present! This strategy amplifies your average order value and enhances the overall customer experience. Customers who feel they’re landing a great deal with free shipping are more likely to become repeat patrons and advocate for your brand.
The Bulk Order Free Shipping strategy benefits both you and your customers. Not only do customers enjoy convenience and cost savings, but you also gain from increased order values and improved customer satisfaction. It creates positive customer loyalty and business growth that benefits all parties involved.
Clearly communicating the threshold for free shipping is crucial to implementing this strategy effectively. For instance, you could provide free shipping for orders above a certain dollar amount or for a specific number of items. Make sure to display this enticing offer prominently on your website and in your marketing materials to grab your customers’ attention and motivate them to reach the qualifying threshold.
Prepare yourself to watch as your customers eagerly add items to their carts, striving to take advantage of the Bulk Order Free Shipping offer. Your profits and customer loyalty will increase as their order values increase. Embrace this strategy and make shipping fees a thing of the past!
Final Thoughts…
Congratulations! You are now armed with four potent strategies that can skyrocket your e-commerce profits. By deploying the Pre-Purchase Bump Offer, Post-Purchase Upsell, Bulk Order Discount, and Bulk Order Free Shipping, you have the necessary tools to elevate your average order value, boost your ROAS, and propel your business towards success.
Now it’s time to put these tactics into action. Immerse yourself in your business, analyse your customers’ needs and preferences, and tailor your approach accordingly. Experiment, evaluate, and refine your tactics to achieve optimal results. With persistence and a pinch of innovation, you have the potential to create a remarkable e-commerce success story.
At ETRAFFIC, we can help you increase your Return on Ad Spend through the strategic use of digital marketing, personalising your approach and conquering any challenges that lie ahead.
Please call us at ETRAFFIC today at 1300 887 151 or book a free strategy session below.
