Video Marketing

Did you know that YouTube is the second most popular search engine after Google? Or that 93% of brands use videos to capture the attention of potential clients? Indeed, a picture may be worth a thousand words, but a video takes the audience on an emotional trip that allows them to form a lasting bond with your company.

As such, consumers are more likely to purchase your products after connecting with your brand through video marketing. Believe you can still compete without video? We certainly hope not! 

Call us now at 1300 887 151 to find out how we can help you develop a video marketing campaign that will make you stand out from your competition or click below book a free strategy session.

Video Marketing Agency

Working with ETRAFFIC means working with Australia’s most trusted SEO agency, and you’ll get nothing but excellent video SEO services and more. We’ll assist you with all parts of your company’s video development from start to end. From professional video script copywriting, on-site shot consultation, design, and recording high-quality video production and publication, and video graphic development, we are the ultimate go-to. 

Video SEO, whether on your website, social media pages, or YouTube, is a smart move for any business. This improves the visibility of your video in search engine results. For commercials, we create videos that are under one minute long for ads, and for other content, videos that are three minutes long. Customers appreciate short films, so if they know you deliver rapid, succinct information, they’ll be more likely to view yours; that’s why you should seek the services of a skilled video marketing agency.

What is Video Marketing?

Video marketing is the process of promoting and informing people about your product or service via the use of videos. This boosts engagement on your digital and social channels, educates your audience, and gives you a new way to reach out to them. You may have a lot on your plate as a small business owner in Australia, and as a result, you may overlook SEO (Search Engine Optimisation), particularly video marketing. 

If this is the case, you need to step up your game to develop a strong online presence for your company. Just about any marketing strategy can benefit from the use of brand videos. They demonstrate your company’s competence, successfully express your brand message, and can help you raise overall brand awareness. Types of videos could include the company’s history, product videos, explainer videos, testimonials, guarantees, competitor differentiators, and many others. 

Benefits of Video Marketing for Your Business

Comprehensive video marketing services are part of a successful and powerful digital marketing strategy. Here’s why: 

Video Marketing Improves Your Digital Presence

Adding videos to your website and social media accounts may help your company enhance visitor engagement, develop trust and credibility, and drive conversions from your digital domains, which is why you should have videos as part of your marketing strategy. Videos are also a cost-effective approach to improve your website and successfully communicate your sales pitch, product, or service. They attract audiences and drive leads and sales now more than ever.

They Influence Visitor Buying Decisions

According to research, 90% of buyers feel that product videos assist them in making purchasing decisions, and 64% say that watching a video makes them more likely to buy. This may be because 97% of marketers believe video improves consumer understanding of their product or service.

Increased Visitor Engagement
Video marketing strategies pack rich content into snack-sized, memorable, and measurable clips. These aren’t only the traits that make video a marketer’s dream medium; they’re also the features that make it excellent for your audience who craves quick, engaging pieces. Put them on your landing pages to increase the number of leads and conversions you get.
Grow Revenue
Video content drives conversions from your digital properties, increasing your revenue. According to a research study, marketers who use video grow their firm income 48 percent faster year over year than those who don’t. Video also allows customers to understand more about your business and products. As a result, video influences their decision-making and encourages them to convert more.
Rank Higher in Search
Online videos improve your website’s ranking on search engine results (SERPs) pages. This is because of the length of time a visitor stays on your page after arriving from a Google search. This is referred to as dwell time, and it is a significant Google ranking element. With 80 percent of marketers reporting that video has boosted dwell time on their website, video is an extraordinarily effective strategy to boost this measure.
Increase Traffic and More Backlinks
Did you know that video users receive 41% more search traffic than non-viewers? In addition, you will receive extra backlinks. The average number of linking domains roughly triples when a video is embedded in a page or post.
Rack Up the Shares

According to Small Business Trends, social video produces 1,200 percent more shares than text and photos combined. If your brand generates video content that your target audience appreciates, 83 percent of consumers said they would consider sharing it with their friends. 

Besides this, have keep in mind that Google prefers to provide a range of media in its search results, meaning landing pages with videos have a higher chance of ranking than plain text pages. YouTube is the second most popular search engine behind Google. Get to work! You’ll see an increase in the time people spend on your website.

ETRAFFIC’s Video Marketing Services

Etraffic offers the in-house talent to plan video marketing campaigns, develop instructive and promotional videos. We also use social media, YouTube, and other distribution platforms to take your business to the next level. Our services are as follows:

Pre-Production

Our video editors and content strategists work meticulously from beginning to end to create winning content that supports your overall marketing plan. We’ve got you covered whether you’re launching a new product, showcasing your leadership, or commenting on breaking news. We create a video strategy that speaks to your personas at different points of the sales funnel. We help you to deliver a message that is memorable and accomplishes a specific goal for your company. 

Production and Post Production Services
We pay attention to every aspect, from filming to voiceovers to the final cut. Post-production includes editing, special effects, and animation. Rest assured that everything from the storyline to casting to audiovisual editing will be painstakingly scrutinised to ensure that you receive a finished product that you will love. There’s little doubt that your video will catch people’s attention thanks to brand-consistent elements and intriguing content.
Launch

Our video editors and content strategists work meticulously from beginning to end to create winning content that supports your overall marketing plan. We’ve got you covered whether you’re launching a new product, showcasing your leadership, or commenting on breaking news. We create a video strategy that speaks to your personas at different points of the sales funnel. We help you to deliver a message that is memorable and accomplishes a specific goal for your company. 

Let us Create your Video Marketing Strategy

You can never go wrong with our animation services, on-location shooting, and studio productions when it comes to generating engaging brand videos. Our motion graphics designers synthesise complicated ideas and animate them in 2D and 3D formats for any type of video you require. Videos make it simple to communicate complex technical software and product specifications, making them an excellent addition to your marketing mix.

Videos also personalise your message and give your brand and its services a human touch. Bring high-quality video creation to your digital presence by partnering your skilled videographers, producers, and creative directors with a competent video marketing agency. This will boost the number of people who see your video, increasing brand awareness and exposure.

We generate videos that have a lasting effect because we have a full-service, on-site video studio in Melbourne and top industry visionaries behind the camera. Let’s make live videos, case study videos, explainer videos, video testimonials, event coverage videos, and even vlogs together. With digestible films, you can promote your brand, describe your products, and educate your prospects.

Why Hire ETRAFFIC as Your Video Marketing Agency?

Ready to start making your first company video? We offer video marketing packages for businesses of all sizes, so whether you need low-cost video marketing services or a whole professional portfolio, we’re the video marketing company to call. 

As a trusted marketing agency we deliver proven marketing strategies to help your business grow. When you work with ETRAFFIC, you’re working with Australia’s most reputable SEO firm, and you’ll receive nothing but expert SEO services. Try the ETRAFFIC SEO difference today! 

Please call us on 1300 887 151 and let’s customise a video marketing strategy that sets you apart from your competitors or click below to book a free strategy session

ETRAFFIC SEO Services

As a small business owner in Australia, you may have a lot on your plate and as a consequence, neglect SEO (Search Engine Optimisation) for your company’s website. You might also think that with little effort, you can establish a substantial online presence for your business – but you couldn’t be more wrong.

SEO is absolutely crucial for all companies, more so for small businesses. You need to make sure that Google and other search engines know what you have to offer and where you are located. This means that you’ll not only appear more frequently on search engine results pages, but your business will also show up in front of the most relevant audience. 

Unfortunately, search engine optimisation is a somewhat confusing topic for many. It’s tough to even figure out where to begin. Luckily for you, you don’t have to do it alone. Successful SEO requires experienced industry experts – and that’s precisely what we do! Whether your business needs local SEO services or an international focused SEO campaign, we’ve got you covered. 

ETRAFFIC is not your typical SEO agency; we go above and beyond to stay at the cutting-edge of online marketing. We utilise a range of techniques to improve your site’s search engine rankings making your website more visible.

Why Do You Need Expert SEO Services?

Many people assume that they can perform SEO themselves, but search engine optimisation is a lot more intricate than it looks on the surface. For instance, while creating relevant content and using the right keywords are a crucial part of SEO, there are several other elements involved, such as local SEO and link building. That is why you need expert SEO services. 

With a staggering 93% of online experiences starting with a search engine, and 67% of clicks coming from the first five organic search results, then it makes sense to start investing in search engine optimisation.

A trusted SEO agency such as ours has the mastery needed to develop a digital marketing strategy tailored to increase your site’s visibility, SERP rankings, and help generate organic search traffic. Once you nail that, you will quickly notice an improvement in your overall results including sales as well as customer engagement.

Watch Your Business Transform With Our SEO Services

At ETRAFFIC, we offer comprehensive SEP services, and it’s our mission to create the most effective search engine optimisation campaign for you. Our team of experts only utilise white-hat SEO techniques to get you to the Holy Grail – the first page of Google and other search engines. Our SEO services include:

Scale New Heights With Our Process

The underlying objective of our SEO services is to come up with a content strategy, identifying what phrases and terms that your target audience is searching for, and what your competitors are using and make sure that your site uses these keywords. We will also create a link acquisition strategy that will focus on link building. 

Our team also utilises their experience and advanced SEO techniques such as comprehensive tracking and analysis to create a highly developed and customised SEO strategy for your business. 

When all is said and done, not only will our process make your site appear on the first page of Google, but it will also direct the most qualified internet users to your website and then convert them into loyal paying customers.

The ETRAFFIC SEO Difference

When you work with ETRAFFIC, you’re working with Australia’s #1 trusted SEO agency, and you get nothing short of expert SEO services and more, including:

01
Personal Services And A Customised Strategy

Here at ETRAFFIC, we believe in delivering excellent customer services. When you need us, we are there for you. When you work with us, you can say goodbye to generic SEO services. We will get you ahead of your competition with an SEO strategy that is not only strategically developed but also created around your unique needs.

02
Complete Transparency

Keeping our clients in the loop has delivered us great results, and we’d love to keep it that way. That is why we provide you with detailed reports and analytics so you can see what our experts are doing for your SEO campaign.

03
A Team Of Dedicated Experts Driven By Passion

Our team comprises of highly experienced experts who are dedicated to providing their absolute best. Nothing is more rewarding to us than witnessing your business scale new heights - your success is also our success!

04
No Lock-in Contracts

At ETRAFFIC, not only do we respect your freedom, but we also have complete trust in our services. That’s why we won’t tie you down with lock-in contracts. We stand by our work and expect nothing short of top-tier SEO services that will keep you coming back for more.

Video Marketing Services FAQs

There are many types of video marketing including educational videos, company culture videos, product videos, testimonial videos, live videos, customer testimonial videos, animated videos, videos with text overlay, virtual reality videos, and explainer videos. 

Video marketing begins with conducting research and strategising then establishing video objectives. From there, determine your target audience and what kind of story you want to convey. Following this, start being creative with your ideas and remember to keep to your timelines and budget. 

Although video marketing is not a simple way to establish your brand, once you get the hang of it, you’ll wonder why you waited so long. Nevertheless, despite being challenging, with a video marketing agency, you can easily incorporate video marketing into your content marketing plan.

Video creation is a powerful marketing tool. Though it takes a lot of time and effort, the result is well worth it. Types of videos you can utilise in your video marketing plan include behind-the-scenes videos, web series, explainer, spot, branded mini-documentaries, short films, customer testimonial video, product demonstration, and many others.

Video marketing can enhance brand awareness by as much as 52%. It also provides information to your customers about the products or services you provide. Customers learn about the value of items, how to use them, and other information that may be useful to them through marketing. It helps your company become a market leader by facilitating communication.



Why let your competitors be the only ones profiting from search engine optimisation when it could be you leveraging the benefits of SEO? Call us today and let us help you take your business to new heights with our expert SEO services.

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