Posted by Cameron Francis on 16 May , 2022 in Digital Marketing
Creating social media content is never straightforward. Even worse is posting the content you have worked so hard on and got no user engagement. Several factors could influence this, including what time and day you post. Therefore, you should understand what the optimal times and days of the week to post are so you can get maximum engagement on your posts.
If you are not social media savvy, it may be best to work with a professional, so your content gets the engagement it deserves. At ETRAFFIC, we can help you create and post engaging social media content to help your business thrive.
So with all that in mind, how do you know the best days and times to post? Are there actually bad days to post content? Read on to learn more.
Why We Don’t Post On Weekends?
- Competition: If you are B2B marketing, then you are much more likely to get customer engagement during the week when your prospective customers are searching for your products or services.
- Downtime During The Week: Most people tend to use social media to “kill time” while commuting or on breaks from work during the workweek, so you are more likely to capture customers during the week.
- Family time: On the weekend, most people tend to go out or spend time with family and friends, so they are less likely to engage with social media posts during the weekend.
4 Things You Need To Know About Posting On Social Media On Weekends
- Different audience: You may reach a different audience when you post on weekends as not all people use their phones during the week.
- The best time to post and be active: Depending on the platform, the best time to post and be active will vary. Specific audiences, topics, and niches will determine what works on weekends and what does not.
- You are missing out: Social media posts on weekends may have little engagement, but they can still get you some visibility and reach.
- Consumer behaviour: Individuals are more likely to be more relaxed and buy your products on weekends as they have time to search for what they want.
When’s The Best Time To Post On Social Media?
There is no standard ‘best time’ to post on social media. Each social media platform has a unique audience and followers in different time zones. Ultimately, you need to understand your business, your target audience, and when they are online. Checking your metrics shows you your audience’s activity, making it easier to find the best time to post.
It is worth mentioning that most social media platforms work differently. The best time to post on one platform may be the worst time to post on another. Here is the best time to post across the various social media platforms:
Best Time To Post On Facebook
Finding the right time to post on Facebook can significantly scale your business. The best days to post on your Facebook profile are Tuesday, Wednesday, and Friday, between 9 am and 1 pm.
Posting early in the morning is effective because people tend to check their newsfeeds. The worst day to post on Facebook is on Saturday.
Best Time To Post On LinkedIn
LinkedIn is a social network for job seekers, businesses, and professionals. The best time to post on LinkedIn is during lunch on Tuesday, Wednesday, and Thursday. The worst times to post on LinkedIn is during weekends, as most people stay off it on weekends.
Best Time To Post On Twitter
If you want to reach a larger audience, it will be best to post between 1 pm and 3 pm from Monday to Thursday. People log in to Twitter to take a short break from work. It will be best to avoid posting on Twitter on weekends after 8 pm and past 3 pm on Fridays.
Best Time To Post On Instagram
The best time to post on Instagram is Monday through Friday at 11 am and Tuesday from 11 am to 2 pm. The worst day to post on Instagram is on a Sunday. Once you figure out the best times to post, you can schedule your Instagram posts to make your work easier.
Best Time To Post On YouTube
The best time to post on YouTube is in the afternoons during the week. On Monday, Tuesday, and Wednesday, post between 2 pm and 4 pm and on Thursday and Friday, post between 12 pm and 3 pm.
Best Time To Post On Tiktok
Tiktok is among the best platforms you can use to promote your business. Using popular sounds and songs and keeping your videos short will help. The best days to post are Friday, Thursday and Tuesday, and the best time is at 7-11 pm and 6-10 am because most people check their phones at these times.
Best Time To Post On Pinterest
Pinterest has a range of users, and the posts tend to be aesthetically powerful. For the best results, consider posting on Friday and Sunday at about 2 pm and 9 pm and Saturdays between 8 pm and 11 pm.
Final Thoughts
Your social media posts will perform differently on each platform. It’s up to you to make sure that you post at the optimal time based on the metrics of the specific platform. Ultimately, your business, your industry, and your audience will inform you of the best time to post on each social platform.
Check Out ETRAFFIC’s Digital Marketing Strategies
We offer a wide range of digital marketing services including social media marketing and SEO strategies that can significantly scale your business. Please call us today at 1300 887 151 to learn how to use social media to your advantage or book a free strategy session below.
