Posted by Cameron Francis
on
15 Feb , 2023
in
News
Microsoft has just announced some exciting updates to their store, including the introduction of store ads. This is a big deal for businesses and app developers looking to increase their visibility through Microsoft Ads and reach a wider audience. Microsoft has also announced other updates that will make using their store even more convenient and user-friendly. In today’s blog post, we’ll take a closer look at what’s new and how it can benefit you. Grab a cuppa and read on to find out more!
Store Ads: A Game Changer For Businesses And App Developers
Microsoft’s introduction of retail advertisements is among its most anticipated announcements. Businesses and app developers now have a new opportunity to get more exposure and customers on the Microsoft store with the help of store ads. It is now simpler for consumers to find new apps and games thanks to these adverts, which are prominently shown on the store’s front page.
Store advertising offers companies and app developers the chance to promote their goods to a bigger audience, which can result in more downloads, greater engagement, and eventually, more sales. Store advertisements also let you target particular groups of people, such as people who have downloaded related apps in the past. By doing this, you may have a greater chance of having users who are more likely to be interested in your product view your advertisement.
It’s simple and easy to set up store adverts. You can choose the app or game you wish to advertise, specify a budget, and select a target audience when you create an ad campaign directly on the Microsoft Advertising website. Once your campaign is configured, your advertisement will appear on the store’s home page and be accessible to customers who are shopping there.
Store advertising is a fantastic new option for companies and app developers trying to expand their visibility and user base. You may draw in new customers and increase downloads, engagement, and sales by showing your products on the store’s home page.
Other Updates: Improving the User Experience
In addition to the introduction of store ads, Microsoft has also announced other updates that will make using the store even more convenient and user-friendly. These updates include new features and functionalities that will improve the overall experience for users browsing the store.
One of the most notable updates is the new “Collections” feature. Collections allow users to organise and group apps and games by topic, making it easier to find and discover new content. For example, a user could create a collection of “Top Puzzle Games” and add all the relevant apps and games to that collection. This feature can be particularly useful for users who enjoy a specific genre or type of app or game.
The addition of the new “Try Now” button is another change that attempts to enhance the user experience. Users don’t need to download an app or game in order to test it out; they may do so right away using this button. Prior to committing, it enables users to give it a try.
The Microsoft store’s search functionality has also undergone fresh upgrades that are intended to improve its precision and effectiveness. Users may now find the apps and games they want to download more easily thanks to an enhanced search algorithm that produces better search results.
These changes and the addition of store advertisements demonstrate Microsoft’s dedication to enhancing the customer experience in the store. Users can now browse and find new apps and games in a more convenient and user-friendly way thanks to these improvements.
Final Thoughts
The recent announcements by Microsoft regarding store ads and other updates are welcome news for companies and app developers hoping to boost their visibility and expand their customer base on the Microsoft store. Store ads give companies and app developers a fresh chance to highlight their goods on the store’s home page, increasing downloads, engagement, and sales. Other updates make it easier for users to browse and find new apps and games by adding the “Collections” feature, the “Try Now” button, and improved search functionality.
To take advantage of these new features, businesses and app developers should consider setting up store ad campaigns and making use of the new “Collections” feature to showcase their products. Users should take advantage of the new “Try Now” button to test out apps and games before downloading and make use of the improved search functionality to find the apps and games they’re looking for.
The bottom line is that businesses, app developers, and users all benefit from these updates. They give users new ways to find new apps and games, as well as new visibility opportunities. It’s important to monitor these changes to see how they develop over time and how your company or the app discovery process might be impacted. Always consult the Microsoft documentation or get in touch with the support staff if you need help or have any additional questions.
Are you ready to take advantage of the latest updates from Microsoft? Let ETRAFFIC help you drive your business forward with targeted Store Ads and other innovative digital marketing strategies. Contact us to learn more and get started!
Please call us at ETRAFFIC today at 1300 887 151 or book a free strategy session below.
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