How Content Marketing Can Benefit Accountants

As an accounting expert, you know that your business is built on trust. So, if you want your clients to entrust their hard-earned finances to

Google AdWords
Google AdWords is Improving Quality Score Reportin...

Google AdWords have recently made some improvements to their Quality Score reporting by 3 new optional columns to the existing Keywords status tab, along with

Google My Business Releases New Data Insights for Business Owner
Google My Business Releases New Data Insights for ...

We had a preview of these metrics. The ‘Popular Times’ metric is eerily similar to the Knowledge Graph, and its rendering depends factually on the

Local SEO
Should Your Business Adhere to Local SEO Ranking F...

Local Search Engine Optimisation (SEO) Search Engine Optimisation compliments your business by increasing your website presence in your local area to encourage new enquiries &

google my business search download access
‘Google My Business’ Increases Search and Down...

Whether you are a business owner or a manager handling multiple Google My Business accounts, you will now have the provision to search and download

Google Lens – What is it All About?

With Google’s I/O conference coming to an end, the one thing on everyone’s minds is Google Lens. In case you don’t know, Google Lens is

Google Local Reviews Available in Native Language
Google Local Reviews Available in Native Language

In a notable change that is going to improve how people perceive Local search reviews, Google has updated its algorithm to translate an existing review

Boost Your Adwords CTR by A:B Testing Your Copy
Boost Your Adwords CTR by A/B Testing Your Copy

  Do you know why some ads seem to have higher Click-Through-Rate than others? It’s simply because of A/B testing. All seasoned Pay-Per-Click professionals and

Creating Specific Ads for Different Keywords Increases Relevancy
Creating Specific Ads for Different Keywords Incre...

  Let’s see if this sounds familiar to you: Business X decides they need new clients fast. So, they pull up the Keyword Planner and

Write Persuasive Ad Copy that Engages and Converts
Write Persuasive Ad Copy that Engages and Converts

Do you want to know the vital element that all successful PPC ads really have in common? It’s their ad copy. Yes, you can have

Use Call Tracking to Determine Exact ROI
Use Call Tracking to Determine Exact ROI

How much do you spend on your monthly paid search ads? How much is your return on investment? Are you able to track and record

Review PPC Performance by Location for Effective Geotargeting
Review PPC Performance by Location for Effective G...

In marketing, there’s nothing worse than untargeted advertising. It only wastes money, time, energy and resources. Selling heating equipment during the summer to people living

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