As an accounting expert, you know that your business is built on trust. So, if you want your clients to entrust their hard-earned finances to
Google AdWords have recently made some improvements to their Quality Score reporting by 3 new optional columns to the existing Keywords status tab, along with
We had a preview of these metrics. The ‘Popular Times’ metric is eerily similar to the Knowledge Graph, and its rendering depends factually on the
Local Search Engine Optimisation (SEO) Search Engine Optimisation compliments your business by increasing your website presence in your local area to encourage new enquiries &
Whether you are a business owner or a manager handling multiple Google My Business accounts, you will now have the provision to search and download
With Google’s I/O conference coming to an end, the one thing on everyone’s minds is Google Lens. In case you don’t know, Google Lens is
In a notable change that is going to improve how people perceive Local search reviews, Google has updated its algorithm to translate an existing review
Do you know why some ads seem to have higher Click-Through-Rate than others? It’s simply because of A/B testing. All seasoned Pay-Per-Click professionals and experts
Let’s see if this sounds familiar to you: Business X decides they need new clients fast. So, they pull up the Keyword Planner and
Do you want to know the vital element that all successful PPC ads really have in common? It’s their ad copy. Yes, you can have
How much do you spend on your monthly paid search ads? How much is your return on investment? Are you able to track and record
In marketing, there’s nothing worse than untargeted advertising. It only wastes money, time, energy and resources. Selling heating equipment during the summer to people living