Posted by Cameron Francis on 11 Jul , 2022 in
Are you a business that’s exploring new ways to reach your audience? Or perhaps you want to launch a new product into the market? Social media marketing is a powerful means to create brand awareness and achieve other marketing goals. Tiktok in particular is the new app in town!
Tiktok is a fresh and rapidly growing platform that can help you create interesting content to engage and reach your prospective and existing customer base. However, like all social media platforms, you need to be savvy in creating content. Here’s how:
1). Approach TikTok Influencers
TikTok boasts a viewership of 1.5 billion users every month. As a business, you need to think about using TikTok for business. This can help your business reach your potential customer amidst such a big and segregated audience. A great way to achieve this is by approaching influencers that align with your brand.
Influencers with a large following can directly market your brand to your potential clients. Additionally, these influencers can produce original and unique content on your behalf to engage with your audience. They can come up with unique content that will boost your brand. After all, they did it for their brands, didn’t they?
2). Leverage User-Generated Content (UGC)
Take note of all content generated by TikTok users that use your product or service. User-generated content is any form of content that is created by people, not your brand. That said, generate videos based on Q&As, case studies, live streaming, reviews, and so forth. You can also encourage your customers to tag your brand in their posts.
TikTok users generally appreciate content that is produced by people. It’s relatable, organic, and authentic. That can assist in driving brand awareness and engagement. Reposted UGC demonstrates brand loyalty and trust that consumers place on the business.
3). Challenges Go A Long Way
Users on TikTok love fun and engaging challenges to participate in. Most people want to seem trendy and in the know and challenges are just the way. As a brand, therefore, create challenges specific to the product or service you offer.
Users that jump on such challenges can create unique and valuable content that a business can implement and share on their own social media pages. Challenges that come with hashtags allow for greater user engagement and can be analysed for future marketing campaigns.
4). Apply Video Effects and Features
TikTok comes with a plethora of exciting features to help create content that is entertaining and unique. Applying video effects adds life to a video and makes it more fun. Brands should therefore include video effects that are currently trending on TikTok. This shows your audience that your brand is up-to-date and removes the corporate feel that comes with brand-generated content.
5). The Power of Ads
What’s the easiest way to get the job done? Leave it to an expert! That said, paid advertisements are a tried and tested way of ensuring that a brand can reach its target audience. They help brands narrow down to the exact demographic that they wish to engage and give quality content to the target audience.
It’s also worth noting that ads generated on TikTok appear more natural as they resemble regular posts, unlike ads on other social media platforms. Ads that a brand can leverage include in-feed ads, brand takeovers, top views, branded effects, and branded hashtags.
6). Collaborate with the Community
The content you share is designed to entertain, educate or engage with your target community. You may already have an existing customer base or are presently looking to form one. A great way to produce more engaging and interesting content is by collaborating with your community.
There is no shortage of users and creators who are publishing content related to your brand. Additionally, partnering with other brands to create marketing campaigns can widen the reach and creativity of your content.
Marketing is the foundation of your business. It’s the only way to reach clients and potential clients. Therefore, it makes perfect sense to produce exciting and entertaining content on TikTok. With the platform’s 1.5 billion monthly users, the incentive to create fun and engaging content is obvious. Follow this guide and achieve your marketing objectives today!