Posted by Cameron Francis on 23 Jul , 2022 in
Does your brand get the reach it needs on TikTok? Perhaps you tried a new avenue to strengthen and expand your brand presence but it doesn’t seem to bear any fruit? Worry not! We’re here to help.
You might want to consider building an effective TikTok marketing strategy to help you achieve this and more. TikTok offers brands the opportunity to develop a comprehensive marketing strategy that will guarantee user engagement and interaction. Here’s a breakdown of how you can achieve this:
1). Explore Trending Audio and Music
TikTok enjoys massive user engagement due to its visually appealing short-form videos. Similarly, the sounds and music that accompany such videos are another way to further the reach of your content. How do you identify trendy music and audio? If you are scrolling through the app and hear the sound more than twice, that becomes a clear indication that you should curate content around that sound.
2). Hashtag SEO
Hashtags are used in social media platforms as a way to drive user engagement across a given geographical area. Brands that employ hashtags can maximise their reach by selecting hashtags that are popular and trending on the platform.
TikTok’s algorithm will then push your content to users through keyword discovery. Additionally, content creators and businesses can mix generic hashtags with their own brand-specific hashtags. These have the advantage of showcasing brand visibility and appealing to a more niche customer base.
3). Engage TikTok Influencers
As is with all social media platforms, users go to creators who produce content that is both entertaining and educational. TikTok has creators with massive follower counts and user engagement.
Partnering with such creators and utilising their stage ensures your brand’s message is marketed in a fun and creative way. Influencer marketing content enjoys a more organic appeal to its followers. However, you must partner with creators who align with your brand’s goals and objectives.
4). Features, Features, Features
The visually appealing aspect of TikTok is one of the factors that makes it such a popular app. Most videos on the platform have applied all manner of visual effects and features. These features are both trendy and showcase how creative one can get with their content.
In particular, applying TikTok’s Duets, Video Replies, and Stich features demonstrate interactive ways to engage with your audience. Utilising these features guarantees that TikTok’s algorithm will publish your brand’s content to a much wider audience.
5). Produce High-Quality Content
There is so much emphasis on videos that are produced in high definition. Brands must capitalise on the real estate that is a user’s phone by visually stimulating their audience. Full-screen videos take up the entire screen and brands should take full advantage of this.
Additionally, videos shot in high quality and full-screen mode have a higher chance of being viewed compared to low-quality ones. As the user swipes through their feed, capture their attention by also applying text, stickers, and overlays.
6). Watch Your Competitors
Any good business wouldn’t be successful without a little bit of competition. Competitors are what drive brands to up their game and deliver quality products and services to their customers. If you weren’t aware, your competitors are using marketing strategies on TikTok to drive up their user engagement.
It doesn’t hurt to view their pages and see what kind of trendy hashtags, audio, visual effects, and influencers they are using to promote their brand. After analysing their strategies, be sure to apply that which conforms to your brand and not just copy-paste.
TikTok continues to be a platform that is fun and entertaining in every aspect. The platform is filled with users who appreciate authenticity, creativity, and originality. Brands should therefore approach their content and marketing strategy in a similar fashion. If you need help starting a successful marketing strategy, we can help.
Want to learn more about TikTok marketing campaigns? Please call us at ETRAFFIC today at 1300 887 151 or book a free strategy session below.