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How Can Marketers Use TikTok

Are you still sitting on the sideline when it comes to investing in TikTok marketing? If you have been watching the news lately, you might have heard about TikTok and TikTok for Business. This app has become so popular it is making waves in the political world and the cultural sector.

The launch of TikTok for Business has now opened a lucrative playing field when it comes to businesses. With a host of newly introduced features aimed at increasing engagement for many types of brands, now would be the ideal time to give this platform a try and to find out what it might be able to do for you and your business. 

What Is TikTok Marketing

TikTok marketing involves a process of marketing or promoting services and products to users on TikTok. Some of the more common marketing strategies on TikTok include the use of popular hashtags, creating trend-driven organic content, and incorporating TikTok influencers into a promotional campaign. 

How Can Brands Use TikTok?

There are three primary ways for brands to market on TikTok:

  • They can choose to create a channel of their own and then upload any relevant videos through this channel. 
  • They can choose to work with an influencer so that their content gets spread to larger audiences. 
  • There is also an option to pay for ads on TikTok, but it is still early days when it comes to TikTok advertising, and there is certainly not a market quite like YouTube – yet. However, it is expected that TikTok will become more established and popular over time. 

Many brands combine working with different influencers and running channels of their own to make sure their content reaches a larger audience. 

How Can Marketers Use TikTok

TikTok Marketing Tips

Once you have your strategy ready, it is time to turn your plan into reality. Here are some of the top TikTok marketing tips and best practices to consider when you create and post your content. 

  • Be Authentic

There is a lot of noise on TikTok, so it is vital to remain authentic and aim for your content to stand out. You want to avoid posting a video that sounds similar to a sales pitch since TikTok users are not on this platform for this purpose. TikTok users prefer being informed or entertained, and don’t like being sold to. 

Before you start your TikTok marketing efforts, set aside time to get to know this app. Once the algorithm has learned what you personally like, it will start feeding you quality content that you may find inspirational. This can help you to boost your own creativity for the videos you plan to post. 

  • Keep It Simple

It is not possible to fit a complete book into a single tweet, and you won’t be able to fit a movie into TikTok either. To keep your content digestible, a TikTok video needs to be short and sweet. Aim for 15-second videos that share high-level information, followed by peppering in 60-second deep dives that will explain the details further. 

Why Should You Be Using TikTok To Market Your Products

The main difference between TikTok and any other social media platform, more notably Instagram or Facebook, is that the homepage of these platforms is largely made up of people you know already and channels that you follow already. TikTok has put this into reverse by prioritising the videos from many creators that you have not seen before. 

TikTok’s user interface makes sure that people stay on this app for a lot longer, more so when you compare it to channels like Twitter or Facebook. With TikTok, you also have the opportunity to add a “Link in Bio” which is what makes this platform great for selling and marketing.

Want to learn more about TikTok marketing campaigns? Please call us at ETRAFFIC today at 1300 887 151 or book a free strategy session below.



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