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What’s Next for TikTok in 2022

TikTok has rapidly been gaining popularity since its establishment in 2016. Wondering how you can use TikTok marketing to turn your audience into paying customers? Thinking of exploring different video formats and lengths? Granted, social media platforms are rapidly evolving, and TikTok is yet to reach its capability in terms of what it can provide. 

Here are some of the new and improved features you can leverage in 2022:

  • TikTok Shopping
  • Increased Video Lengths
  • TikTok: The New Google?
  • Evolution of Audio and Sound
  • Brand and Community Safety

1). TikTok Shopping

Before anyone ever thought of selling anything on TikTok, it was widely used as a form of entertainment where users would participate in fun challenges and do lip syncs. Today, small and big brands alike have leveraged the power of TikTok to push their products and services. 

Hashtags such as #TikTokMadeMeBuyIt have seen products sell out within a few weeks after being recommended by influencers and users alike. Creators can build product catalogues and offer them directly on the social app. 

2). Increased Video Lengths

When TikTok was starting, the trend was short and simple videos that could entertain users. Since its launch, the length of TikTok videos has grown from 15 seconds to 10 minutes. With added playtime, creators and brands can offer more in-depth content that will showcase their work. This really allows you to be able to effectively use TikTok as a marketing strategy.

Specifically, trends like #LearnOnTikTok have provided a unique opportunity for brands to engage with their customers. Users who are eager to learn new things can follow these lengthy videos and derive maximum value from watching.

What’s Next for TikTok in 2022

3). TikTok: The New Google?

With over 1.5 billion monthly users, many people are flocking to TikTok to search for just about anything. Did you miss out on a viral video trend? You just need to open the app and search the related keywords. 

Over time, many users are reporting that using TikTok as a search engine is providing better results than Google. Additionally, users are interested in short, bite-sized videos that enlighten their minds instead of long text and boring articles. Arguably, there is an infinite amount of content to be found on TikTok and it is no surprise that in 2022, it qualifies as a search engine.

4). Evolution of Audio and Sound

A good percentage of viral and entertaining TikTok videos feature audio that is key to the performance of any video. Usually, these sounds have already gone viral and enable brands and creators to reach a wider audience when applied to their content. 

Artists have found new revenue streams after their music has been discovered and used in various viral videos. In addition, users are more likely to view videos to completion when accompanied by music or sound. Brands and creators alike are poised for greater engagement if they take this into account.

5). Brand and Community Safety

Influencer marketing has seen an upward trajectory in recent years. More brands are turning to TikTok’s influencers to market their content. To control the kind of content shared within the app, TikTok has introduced a myriad of policies to continuously ensure the safety and protection of their communities. 

For example, the introduction of age-appropriate privacy and safety settings ensures users are not exposed to illicit content. Online bullying has also been catered for within TikTok’s policies and initiatives.

A New and Improved Channel

TikTok is projected to surpass its 1.5 billion active users by the end of 2022. With so many people and brands on the platform, you can be sure that new and exciting features are going to be introduced that continuously engage and entertain the community. 

Want to learn more about TikTok marketing campaigns? Please call us at ETRAFFIC today at 1300 887 151 or book a free strategy session below.



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