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Marketers can now breathe easy as their new digital marketing network Snapchat is rolling out a plan to provide accurate measurements for their ad campaigns.

What story does your conversion rate tell? Does it match the number of people who visit your website? You need to rip big from your

The media tells of a South Carolina man who has filed a lawsuit in California’s Superior Court. The defendants? The two renowned co-founders of the

Snapchat recently made a bold move that could position itself as the next app of choice for sports. But the question is, could that be

More and more users are turning to their mobile devices to shop, which means advertising on these devices is more crucial for businesses than ever

If you have been paying attention you may have heard of Snapchat. Perhaps you overheard the name while passing by a group of teenagers, at

Until last month, LinkedIn was considered one of Silicon Valley and Wall Street’s super social apps. This was not surprising seeing as it had multiple

We are living in the era of online marketing. This sort of marketing is growing to epic proportions. To be able to get ahead of

Celebrity endorsements have been a tried and true, go-to strategy for marketing companies for decades. We have Britney Spears and Pepsi Cola; Matthew McConaughey for

E-commerce has been an advantage for most large companies. For many small businesses and startups; however, the benefits of doing business over the internet remain

So you think you’re highly skilled in the art of social media use? After all, you were an early adopter of Facebook, and you have