News

How much do you spend on marketing each year? The amount you invest in marketing your products or services can have a direct impact on your bottom line. Invest too little and you’ll be unable to leverage a return on your investment. Invest too much and you won’t be able to recoup your losses. Your

Google has already announced they will begin to index new websites – starting July 1, 2019 – using mobile-first indexing by default. This policy won’t affect old websites that are already indexed by Google. In fact, sites that are not yet indexed by Google will be indexed using the mobile-first algorithm. This article highlights how

Accounting firms offer bookkeeping, tax, financial advice, and relevant services to individuals and businesses. In the good old days, finding new clients was as easy as getting a referral from someone you trust. Marketing Is Changing Times have changed and the market has become quite competitive. There are hundreds of accounting firms out there vying

Accountancy is an industry that typically attracts people who feel most comfortable dealing with numbers and facts and figures. While there are always exceptions, most accountants are people who are data-driven. Emotion does not factor into their job. They are introverted, and they get straight to the point. Tax and feelings do not exactly go

There was a time when building a website was a challenge. Website building tools were not easily available and website designers asked for a lot of money. Things have changed a lot over the years. These days, it’s not that difficult to build your own website using one of the many tools available in the

In this age, most business operations have shifted, and things are being done online. This way, businesses are being forced to invest in having a strong online presence and managing their website, which is the place where customers go to when they are interested in what is being offered. If you are not conversant with

Facebook Groups are a great way for small groups of people to communicate and get organised. You will typically find Facebook Groups organised around events, but they can also be a powerful way for business owners to connect with followers and customers. If you are a marketer, you should not ignore Facebook Groups since they

Social media has quickly become one of the most popular and important aspects of online marketing, and almost every brand now knows how important it is to use Twitter, Facebook, Instagram and other platforms to reach potential customers and partners. Social media platforms are free to utilise and ideally have paid advertising options that are

In 1996, Bill Gates coined the iconic phrase “Content is King”. He published an article with this title that discussed his predictions of where the internet was headed. Today, that iconic expression is quoted quite regularly by those involved with search engine optimisation (SEO). Bill Gates was 100 per cent right with his prediction and